2026-01-13
Not a free app
It tricks you into putting in all information then at the end asks you to pay subscription
Updating
MacroFactor - Macro Tracker
Released: 2021-09-15
© 2020 Stronger By Science Technologies LLC
+1
#13 in Top Grossing Apps > Health & Fitness
-42
#71 in Top Grossing iPad Apps > Health & Fitness
iPad Screenshots
Description
MacroFactor combines innovative coaching algorithms with proven nutrition and behavioral science to help you reach your diet goals and achieve empowering, sustainable results.
MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track.
Download to start your 7-day trial of this premium, ad-free macro tracker app.
DIET SMARTER
Using a best-in-class expenditure estimate, MacroFactor’s nutrition coach algorithm adapts to changes in your metabolism so you never plateau.
• The unique energy expenditure calculation detects changes in your metabolism
• Smart algorithms personalize your calorie and macro intake targets, just like a nutrition coach would
• Weekly check-ins keep you on track toward your goals
The result? You better understand your body’s needs and can successfully reach and sustain your goals without stress.
THE BEST MACRO TRACKER TOOLS
• The fastest macro tracker on the market with tools like barcode scan and custom foods
• Verified food database, so you can trust the accuracy of the foods you log
• Custom macro programs and weekly check-ins based on your goals and preferences
• Detailed breakdowns of micronutrients, macros, and more
• Period tracker, habit tracker, unique data insights and visualization, integrations, dark mode, and more
AN EMPOWERING, SUSTAINABLE APPROACH
MacroFactor’s robust nutrition coach algorithm will make appropriate adjustments to your calorie and macro targets based on what you log, regardless of how close you came to hitting your targets from the previous week. The algorithms don’t function any worse if you deviate from your macro targets.
This means that unlike other nutrition coach apps, you don’t have to eat like a robot or perfectly adhere to your macro targets in order to get your weekly coaching check-in and an appropriate calorie adjustment.
You’ll never see warnings, red numbers, or shaming when you go over your calorie or macro targets, unlike in other macro tracker apps.
Instead, MacroFactor’s macro tracker and nutrition coach aim to empower you with the guidance and tools you need to reach your goals without stress or rigidity.
A CLOSER LOOK AT FEATURES & BENEFITS
Nutrition coach
• Get a science-backed macro plan designed for your goals and preferences
• Set a goal to lose, maintain, or gain weight
• Smart nutrition coach AI makes weekly changes to your macro plan to keep you on track
Macro tracker
• Large verified food database, so you can trust that calorie and macro information is accurate
• Barcode scanner
• Food tracker for both macros and micronutrients
• Features like copy/paste, custom foods, and smart history make food tracking quick and easy
• Timeline-style food log doesn’t lock you in to a certain number of meals
• Metric and imperial options
• Custom foods and recipes
Health insights tracker
• Best-in-class expenditure estimate
• Unique Weight Trend insight that cuts through the noise of daily fluctuations
• Habit tracker
• Period tracker
NOTICES
Contains information from Open Food Facts, which is made available
here under the Open Database License (ODbL).
Open Food Facts:
https://openfoodfacts.org/
ODbL:
https://opendatacommons.org/licenses/odbl/1-0/
SUBSCRIPTION PRICING & TERMS
MacroFactor is a premium app that offers three auto-renewing subscription options:
$11.99 / month
$47.99 / half year
$71.99 / year (equal to $5.99 a month)
MacroFactor has a free trial, but does not offer a free subscription tier.
These prices are for US customers. Pricing in other countries may vary. Payment will be charged to your Apple account at confirmation of purchase.
Your subscription to MacroFactor will automatically renew, unless you cancel at least 24 hours before the current period ends. You can cancel or manage your subscription from your Apple account settings.
Terms & Conditions:
https://terms.macrofactorapp.com/
Privacy Policy:
https://privacy.macrofactorapp.com/
What's New in Version 5.7.3
* Bug fixes
Seller
Name
Stronger By Science Technologies LLC
Information
Developer
Categories
Version
5.7.3
Size
251.1 MB
Game Center
No
VPP Device Licensing
Yes
Rating
Rated 9+ for the following:
Infrequent/Mild Mature/Suggestive Themes
Infrequent/Mild Profanity or Crude Humour
Compatibility
iOS 15.5 or later
Devices
iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone SE (2nd generation), iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12 mini, iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max, iPhone 13 mini, iPhone SE (3rd generation), iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16e, iPhone 17, iPhone 17Pro, iPhone 17ProMax, iPhone Air, iPad (5th Generation) Wi-Fi, iPad (5th Generation) Wi-Fi + Cellular, iPad (6th generation) Wi-Fi, iPad (6th generation) Wi-Fi + Cellular, iPad Pro, iPad Pro (Cellular), iPad Pro (9.7-inch), iPad Pro (9.7-inch) (Cellular), iPad Pro 12.9-inch (2nd generation), iPad Pro 12.9-inch (2nd generation) Wi-Fi + Cellular, iPad Pro (10.5-inch), iPad Pro (10.5-inch) Wi-Fi + Cellular, iPad Pro (11-inch), iPad Pro (11-inch) Wi-Fi + Cellular, iPad Pro 12.9-inch (3rd generation), iPad Pro 12.9-inch (3rd generation) Wi-Fi + Cellular, iPad Air, iPad Air (Cellular), iPad Air 2, iPad Air 2 (Cellular), iPad Air (3rd generation), iPad Air (3rd generation) Wi-Fi + Cellular, iPad mini Retina, iPad mini Retina (Cellular), iPad mini 3, iPad mini 3 (Cellular), iPad mini 4, iPad mini 4 (Cellular), iPad mini (5th Generation), iPad mini (5th Generation) Wi-Fi + Cellular, iPad (7th generation) Wi-Fi + Cellular, iPad Pro 11-inch (2nd generation), iPad Pro 11-inch (2nd generation) Wi-Fi + Cellular, iPad Pro 12.9-inch (4th generation), iPad Pro 12.9-inch (4th generation) Wi-Fi + Cellular, iPad Air (4th Generation) (Wi-Fi), iPad Air (4th Generation) (Wi-Fi + Cellular), iPad (8th generation) Wi-Fi, iPad (8th generation) Wi-Fi + Cellular, iPad Pro 11-inch (3rd generation), iPad Pro 11-inch (3rd generation) Wi-Fi + Cellular, iPad Pro 12.9-inch (5th Generation), iPad Pro 12.9-inch (5th Generation) Wi-Fi + Cellular, iPad (9th Generation), iPad (9th Generation) Wi-Fi + Cellular, iPad mini (6th Generation), iPad mini (6th Generation) Wi-Fi + Cellular, iPad Air (5th generation), iPad Air (5th generation) Wi-Fi + Cellular, iPad Pro 11-inch (4th generation), iPad Pro 11-inch (4th generation) Wi-Fi + Cellular, iPad Pro 12.9-inch (6th generation), iPad Pro 12.9-inch (6th generation) Wi-Fi + Cellular, iPad (10th generation), iPad (10th generation) Wi-Fi + Cellular, iPad Air 11-inch (M2) Wi-Fi, iPad Air 13-inch (M2) Wi-Fi, iPad Air 13-inch (M2) Wi-Fi + Cellular, iPad Pro 11-inch (M4) Wi-Fi, iPad Pro 11-inch (M4) Wi-Fi + Cellular, iPad Pro 13-inch (M4) Wi-Fi, iPad Pro 13-inch (M4) Wi-Fi + Cellular, iPad mini (A17 Pro) Wi-Fi, iPad mini (A17 Pro) Wi-Fi + Cellular, iPad (A16) Wi-Fi, iPad (A16) Wi-Fi + Cellular, iPad Air 11-inch (M3) Wi-Fi, iPad Air 11-inch (M3) Wi-Fi + Cellular, iPad Air 13-inch (M3) Wi-Fi, iPad Air 13-inch (M3) Wi-Fi + Cellular, iPad Pro11M5, iPad Pro11M5Cellular, iPad Pro13M5, iPad Pro13M5Cellular, iPod touch (6th Generation), iPod touch (7th generation), Apple Watch Series 4
Languages
English, Japanese
App Store: Customer Ratings
Ratings & Reviews
4.7 of 5 (1,155 Ratings)
App Store: Customer Reviews
2026-01-12
Love it
User friendly and tracks everything accuarately.
2026-01-10
Best app out there
I’m in the UK and the barcode feature still worked incredibly well. The personalised system meant that I was able to loose just over 15kg for summer without loosing any strength and with the constant check up system you can adjust the rate at which you loose weight to whatever you want.
2025-12-29
Big problem
I recently bought a year subscription for this app but i have now requested a refund through Apple due to a major fault.
For some reason, sometimes, some foods are not included in the daily totals. It often takes several attempts at deleting and adding again to get the food to register properly.
Yesterday this problem led me to overeat which is the exact opposite of why i am using it.
On the plus side, the watch app may just be the single best Apple watch app ever! You can tell a lot of work went into it. No other app lets you add food so quickly and easily.
2025-12-02
Superior nutrition app
After using Myfitnesspal for 12 years I was skeptical to switch over, but after following Jeff Nippards programs and Recomp guide I took the switch after reading all the positive reviews and can easily say Macrofactor blows all competition out of the water, I can’t believe how accurate the coaching is! 5 Star definitely reccomend to anyone who is serious about their nutrition, health and training
2025-11-30
Horrible
Went through the entire onboarding process, paid for the first month, and it navigated me to sing up again.
2025-11-18
Bug lets app down
Whenever I try to access my scale entry my app freezes and requires me to restart my application other than that the app is great
2025-11-13
Mr
Is great for tracking macros and calories with an enormous variety of products it tracks. Barcode works excellent for almost all products I’ve tried. One criticism and is a minor one, it’s for the vitamins and minerals, I personally I’m more concerned about macros but the information about these two on most products is zero to none and I would like to see an improvement in the future.
2025-10-20
Really impressive app but…
I really love this app and all the features it has. I just wish it had meal planning and grocery list features along with it aswell which would make it perfect.
2025-09-29
THE food tracking app
Honestly this is the best food tracking app there is. Yes it’s paid, but it’s very competitively priced, not to mention the features make it easy to log and track your macros and micros.
Honestly couldn’t ask for more.
2025-09-24
Love the app, but…
Please bring back the old app icon. This new one doesn’t even fit with the new Liquid Glass identity from iOS 26.
2025-09-20
Intuitive and Smart
This is a fantastic app, it is constantly improving and well worth the price. Give it 30 days to learn your expenditure and it’ll do everything for you after that, takes all of the guess work out of cutting and bulking. It has an active Reddit where mods address issues and answer questions, and a section to ask for new features. I cannot recommend this enough.
2025-09-15
Incorrect information
A confusing UI and just incorrect calories and macros
2025-09-09
US not the centre of the world!
The app is great, I like the UI (much better than my fitness pal) and I’m losing weight and hitting my protein goals. BUT…
There needs to be support for non American barcodes! Seems unfair that they advertise the scan function the way they do and charge as much as they do without having a suitable library worth of barcodes.
Takes away from the convenience completely and adds more effort having to log own nutrients etc etc.
I’ll keep the app because it’s working! But I’m not completely satisfied and my message is “Do better please”.
2025-08-19
Mr Big
Perfect app for tracking and stuff
2025-07-29
Not for me
Instantly found it really awkward to log things. Especially if I needed to log a bunch of things at once, as I was logging it afterwards it just got really awkward. Looks great, but as with the majority of these apps they’re never quick to log your foods.
2025-07-08
Not good for bulking
I spent 2 months using the app, my goal was to gain weight. I’m very consistent with my macros + training even before i had this app. Yet the calorie goals i was given made me only gain weight at 50% of the pace i should have been gaining at. Despite seeing this the review feature offered no real solution. I love the lay out of the app, and its ease of use. But if it’s not pushing me towards my actual goal it’s all pointless. Hopefully it’s better for those trying to lose weight.
2025-07-06
Not for the UK market
The tech and Ai is cool but about 70% of UK foods aren’t on the database..
2025-07-05
Great App
Easy to use makes tracking your calories so convenient
2025-06-30
Waste of time
They make you go through all the hassle of entering info and setting stuff up to then block you from seeing anything til you pay up.
If subscription is mandatory DONT LET PEOPLE ENTER THEIR INFO FIRST.
2025-06-30
Bad user interface
I found the user interface extremely complicated, you’d need to study for hours to understand all the settings. Also there was no where to enter a code.
2025-06-22
Disappointing
The UI overall is super unintuitive and cluttered and it’s way too easy to spend 10 mins creating a recipe and then just lose the whole thing because you clicked the wrong button
2025-06-12
Wrongful charge of free trial.
I had subbed to the 7 day trial, cancelled it the day before the end of the trial and deleted my account because the app isn’t for me - still got charged £62.99 and they refuse to give me a refund. So now it’s a bank dispute and bla bla bla. It’s annoying because I use a free app which is the same concept, got curious & now Im paying the pay price. Literally. Personally I wouldn’t use an app with this kind of ownership, you never know where else they’ll try to take money illegally. So if you’re on the free trial, be careful because they will still charge you.
2025-05-18
Weak UK database
Weak UK database
2025-05-12
Weight focus is limiting
On-boarding needs to account for body recomposition. I want to neither loose or gain weight so the setup is very confusing.
2025-05-07
Apple shortcut broke unexpectedly
As of today, the number one feature I was using the app for (Log by JSON apple shortcut) is no longer working.
The error just says Something went wrong.
This is completely unacceptable. Bug report submitted.
2025-05-06
Love it!
Missing piece of my fitness journey puzzle :)
2025-05-03
Amazing app - so worth it
I’ve been using the app for about 8 months now. It’s so easy to use and I find it brilliant as a meal planner as well as a tracking tool.
I love how customisable it is so you can show or hide metrics. The “adherence neutral” approach means it doesn’t trigger any food worries and I can track everything without feeling bad. It’s particularly brilliant for tracking protein if you’re trying to achieve lifting goals.
In the eight months I’ve been using it, I’ve lost 23lbs, hit my goal weight and continued to see progress with my lifts.
Maintenance mode is brilliant too. I wondered if I would continue to log after I hit goal but it’s so easy to do so that I carried on. The maintenance target range is excellent and I’ve been holding my weight steady for over a month.
This app has changed my life and my lifts. So worth the investment.
2025-04-28
Superior than all the others
A dream to use, so thoughtfully designed, with features I didn’t know I needed but now depend on. Infinitely better than myfitnesspal
2025-04-28
Fantastic app
This is great, much better than mfp- please do add web app support asap though!
2025-04-19
Impressive
Every aspect of this is impressive and surprising. Very easy to log, very few barcodes not recognised. But most importantly super intuitive. Fantastic team behind this
2025-04-18
Great app
I’m another previous user of My fitness pal but this is so much better. Has a modern feel and adapts much quicker in response to weight loss (or gain). I’m a relatively new user but up to now only goods things to say. 😊
2025-04-08
Absolute IN-CRE-DI-BLE 😍
They’ve always been at the top, but they keep adding amazing features. Not only is the logging as seamless as it could possibly be, but the new AI feature …. WOW 🤩
2025-04-04
Amazing app
For months I was stunted on progress at the gym and not even a month after using MacroFactor my progress skyrocketed again!
2025-03-26
Very useful
I’ve been cutting for a kickboxing fight and it’s been very useful helping track progress and design a diet for it.
Would be useful to also add a bar to track fibre intake on top of the other macros being tracked.
2025-03-18
Cancelled within the first hour
The UI is horrible, doesn’t have a UK food library, and not worth the premium price.
I tried to set the app up and use it and the interface was so bad it didn’t even last an hour. Honestly the most confusing poorly designed app I have tried and not worth the premium price tag.
I didn’t even get past setting up three recipes in the library because of the pour design. Can only recommend to stay clear of this app. Wish I could give it zero stars.
2025-03-16
Best app on the market
Best app for calorie counting but does a lot more than just that
2025-03-08
Great app and very effective
A lot of people talk about the price, but it is such a great investment. I am a personal trainer who has made more progress since using this due to how it to manages my calories and constantly tailoring it for myself and my metabolism
2025-02-24
Great app
Very good but a way to scan the actual food would be a game changer. Also certain foods are not being picked up.
2025-02-24
Fantastic for tracking
I have tried many other apps before and had give up on dieting. MacroFactor has made it super easy to both cut and bulk. There is no adverts being showed in your face. There is a small fee for using the app but the price is more than fair for how helpful it is. I have set up most of the meals that I rotate between and have served them into the data base, this makes adding my food every day super simple! I use the app in the UK and the barcode scanner still works great recognising all of the different foods that I scan in. If there is a food that is not recognised the nutrition label scanner makes adding a new type of food really easy. The app makes seeing trends over time easy, this feature has helped me identify macronutrient that I have been missing out on. I have recommended this app to may friends already and have nothing but positives to say about it.
2025-02-24
Frustrating but
I really wanted to love this app as it has a lot of good features however it’s designed for USA market and a lot of foods I scan in do not exist on this app frustratingly I had to cancel my membership and move to another app
2025-01-16
Excellent food tracking app
I used to use My Fitness Pal but I was unhappy with several aspects such poor interface, recipes/meals feature was clunky, basic tasks were unnecessary complex and sharing meals was a pain.
I tried MacroFactor to compare features and by day two I was sold. It has a really slick and intuitive interface. Well worth the subscription. The recipes feature is excellent and you can share meals over WhatsApp/text - which makes life so much easier when you are food prepping for two people. I find adding foods a breeze. Finally, I love the dashboard overview: macros, calories, goal progress and weight all in one place.
Would highly recommend
2025-01-11
Amazing
The best app I’ve ever used for weight loss or tracking. You also get 2 weeks free when you sign up to see if you like it. 100% worth a try to see if it’s right for you
2025-01-05
Disappointing
I was so eager to switch over from My Fitness PAL as seen and heard really great reviews however I experienced so many difficulties with finding basic foods (items at Nandos and other well known places) as well as the accuracy of macros.
I reached out 3times asking for support with no response… I have now unsubscribed as paying for an app I am essentially not using and the data appearing in this app is being pulled through from My Fitness Pal.
Sooo disappointed as I was really looking forwards to using this particularly as I am a huge fan of Greg Nuckols and Jeff Nippard.
2025-01-01
Good but time consuming
I started the 1 week trial but couldn’t make it past 2 days.
The app is easy to use and is great at explaining things.
The only set back for me is that I’m from the UK and the food database for UK food when you search the food it doesn’t always come up.
You can manually add the food but it’s time consuming and I don’t want to pay for an app that takes a lot of work when dieting is hard enough.
2024-12-10
Top notch
Moved over from my fitness pal and this app has been 10x better. Love how it’s dynamic and changes diet plan based on your updated weight and eating patterns to ensure you hit your goal.
Fully customisable as well; means you need to take 10 mins to sit down and familiarise yourself with it but 100% worth it. UK based and I’ve found the app to be fine for logging foods here (which is something I was worried about before).
2024-11-04
Worth the switch?
Switched from MyFitnessPal to MacroFactor and haven’t looked back. This is a much better more intelligent solution for tracking and coaching your food plan. I haven’t missed any features from MyFitnessPal and have gained some great features in MacroFactor 😀
2024-11-03
Okay at best
Love the concept of the app, compared to others, but my god is this one of the most over complicated user experiences ever. It’s almost impossible to just log a meal and see what you ate
2024-10-23
Weight loss & strength building
Super tool now takes control of my diet plan and has helped enormously with my meals. LED me to learn alot more about protein nutrition and macros for the first time in my life at age 50. Excellent tool and something of a life hack!
2024-10-17
Impressed
I’m only a few weeks in but I’m impressed with the app, the associated resources and the methodology. It is nice to move away from the world of MyFitness pal and smart watch data.
2024-10-02
Amazing
I’ve been using the app for a bit more than a week, and I’m already impressed by the quality. It uses AI to help you track food, it focuses way more on macros than in calorie counting, and somehow its taken away the anxiety of tracking my food intake. Congratulations to the minds behind this app and the developers, great job!!
2024-09-28
Good but
I found the food logging frustrating to say the least. All the foods are US based. On my first day half the foods are not listed and the ones that were had to be converted for logging. Eg protein powder comes with a scoop but search brings up portion size to .3 of a cup. Tesco frozen berries not listed.
I have been weight training and losing weight at a slow rate for the last 18 months and the start calorie allowance is over 400 calories higher which I know will put weight on
2024-09-17
Best Nutrition App
I’ve used several nutrition apps to track my calories and nothing is more intuitive and effective than MacroFactor. Initially the database wasn’t great for foods in the UK but they have improved that significantly now and nearly everything I scan can be found or easily inserted with the new label maker function. The teams commitment to improving the app is also excellent, there’s constantly improvements and new features. Not only that but the BMR calculator that works out how many calories you need to eat to reach your goals is so much more effective than anything else I’ve ever used which helps you get results!
2024-07-21
Easiest and most reliable tracking app
Having given up with other tracking apps due to poor and/or inaccurate UK databases, I was recommended MacroFactor. I am so plead with it! It’s the easiest, and most accurate and useful tracking app I’ve come across. Setting macros is easy (I do keto) and it’s so simple to track that I never skip a day. The choice of Coached/Collaborative/Manual is fab too. Thank you!
2024-07-13
Great but fitness pal better
Purely for the lack of choice and well known brands especially if you’re from uk you will struggle to find your average things I’ve had to add so many foods it’s a joke, names show up different you for example you might type in chicken bites and it’ll come up with chicken breast, burgers etc but it’s actually really good for setting your progress to your goals but until they add more selection from uk I’ll be going back to fitness pal
2024-06-18
Simply easy
Started using MacroFactor around a year and a half ago, haven’t looked back since.
Was I slightly put off about paying for the app? Yes, but, I am more than happy to pay for all the benefits that come with it. Adapted caloric intake tailored to me and my weight, which changes over time to adequately suit me.
No selling of data and no ads, I value my privacy and the transparency put forward by the app so this is nice to have.
2024-06-04
Too laborious to input food & barcode scanner no good for UK users
I found the app too laborious to see it through for a full week, so I can’t comment on how good it is for its main purpose.
The main pain points are when adding my meals, I often cook with 10+ ingredients. I don’t have the time to fiddle with the search function to find the most similar ingredients each time and then do that 3x a day.
The other is the barcode scanner isn’t suited to European/UK users. Half of the things I wanted to scan weren’t recognised or identified as some random US food. At this point I gave up and ended my free trial.
2024-06-03
Great app
Really intuitive app and the insights you get around nutrition are excellent. The food logging is seamless. I’m in the UK and there have been very few things not in the database, and if they are not, adding them takes a few seconds - you take a photo of the food nutrition label and it’s fairly automatic from there. Given it’s the same cost per month as MFP, I will be swapping subscriptions
2024-05-31
Clever but difficult
I think the science behind the app is clever and I see benefits in the tracking. The visual design is very polished. Adding foods to the library and logging meals can be difficult and other apps do this better.
The app has strange usability and you will need to read the user manual closely to get efficient with logging and tracking. The food database is US centric - don’t expect to find much via barcodes if you’re in another country.
2024-05-27
Sensational
That kind of sums it up for me.
I switched to MacroFactor recently from other apps after seeing a lot of satisfied customers in fitness forums I read.
I’m honestly quite blown away.
First up, the interface is extremely slick and is also customisable.
Finding foods is extremely easy - and I now enter things in a second or two that historically took quite a while.
Finally - the community engagement is fantastic. I had a couple of questions when I was starting out and these were answered in Reddit (thank you!).
It’s really good. Really really good.
Thanks!
2024-05-26
Loving this app
I have used other food tracking apps and I have to say, this is definitely my favourite. I love the macros and love the recipes section. The barcode scanner works like lightning (I’ve used others previously and they don’t work well). There are lots of other features I like too, like the average calories, daily breakdown of of vitamin & minerals. All round great app and easy to use.
2024-03-27
The Future of Fitness Tracking
As someone whose been diet tracking for over 7 years I can honestly say this is the best app I have ever used. Unlike MyFitness Pal, this app continues to innovate and improve whilst remaining simple.
Great UI, amazing level of customisation of goals and suggestions that are inline with current scientific evidence.
Would recommend
2024-03-02
Lost 17kg 😁
I used this app a couple of years ago and it helped me lose 17kg in about a year. I regained 4kg after I stopped using the app, so I’ve started using it again to help me lose a few kilos before the summer.
It’s easy to use. It works well at scanning most food barcodes in the UK. If it doesn’t find the barcode, it can scan the food label to make it easy to add foods yourself. I highly recommend it for anyone trying to track calories and macros.
2024-02-07
Poor UK food database
I love the look and the UI of the app, as well as the automatic correction of calories required to reach your end goal when paired with consistent weigh ins. However, almost everything that I scan is not recognised and requires me to manually input calories and macros of everything I eat. Something that may take a few seconds on the FREE version of MFP now takes a good few minutes and sometimes a calculator when portions aren’t exactly multiples of 100g. Potential to be a great app but I’m not sure it should be available in the UK or Europe until the food data base has more data. Il be jumping back across to the free version of MFP until then.
2024-01-03
Loving MacroFactor
As someone who has yo-yo’d weight wise over the years and has been using on and off My Fitness Pal for the last 20 years, I never thought I’d switch over or pay for calorie counting. But I wanted to focus more on my macros and find something much more sustainable than what I’d previously been doing; which was log religiously then lose interest and stop for a while. My husband heard about it on a podcast and has been siding it since September last year and has lost weight with it and found it has really helped so I thought I’d give it a go too. It is so clever the amount of information it gives you and takes the emotional rollercoaster away from calorie counting with the trend weight being the most important factor. I’ve not been using it long but I love it so far and it’s definitely worth the money. I feel like I’ve not felt hungry once, definitely a result of more protein, I’ve not felt restricted and lost weight. I’m taking it week by week and a day at a time but I’m excited to be able to look back over a year and see how far I’ve come. Thank you 🙌🏻
2023-12-29
It's a pass
It's a pass from me. If you usethis app for 10 years you will have paid £630, for what? An app tracking calories and suggesting a TDEE? Come on guys...
Interesting concept, and well designed however at this point one could have a million subscriptions on apps on their phone and iPads and what not. I understand this is a very profitable model for the devs, however I disagree with paying a subscription for an app, no matter how good it is.
Hope more people do the same so that devs start giving alternative and more fair options!
2023-12-22
THIS is the definitive macro tracking app!
Honestly the most remarkable app I’ve ever used. This is the first time I’ve wanted to fork over my money before the free trial has even finished. I’ve been talking excitedly with people about this app, how easy it is to use, how clever and FAST it is. I love everything about it. THIS is the definitive macro tracking app!
2023-12-21
Best nutrition tracker app
I absolutely love this app. It’s the best of its kind I’ve ever used. However, there are two minor things I dislike: 1. The app always opens on the dashboard, which is frustrating because the one thing you’ll be doing on a regular basis is log food, not look at the data; 2. When you move to the diary page, it always shows the top of the day instead of scrolling you down to the time of the day. I know if you just add an item in the search bar, it’ll add it to the current time, but it would useful to see what else has happened at that specific point in time or around it to maybe remind you if you’ve missed to add something.
2023-12-19
All the best parts of food logging without the faff
Wow, I don’t usually leave reviews for apps, and I really didn’t think that there would be an app that could replace MyFitnessPal, however, this app takes away all of the trouble and stress from calorie counting.
It’s super easy to track your food, if you don’t know the exact food, you are having, the AI assist does a very good job in estimating the calories for your meal. Also, when you scan a barcode, the label reader built into the app tracks nutritional information very quickly.
I also love that this app really encourages you to stick with the calories, even if you do exercise, it doesn’t subtract them, and it makes for a far more balanced and consistent journey.
I have decided to buy an annual subscription, so I can support the developers in this app, and reaching my weight loss goals. I feel a lot better about counting my food calories and I would recommend anyone that’s trying to lose or gain weight to get this up immediately, because it’s incredibly versatile, and efficient. Even the small details, like copying a whole meal to another day, or later, in the day, everything has been thought through.
2023-11-01
The only app that made me switch from MtFitnessPal
This is actually the best app on the market for nutrition. Very easy to log any food and great algorithms for weight tracking and loss. The only problem I have is that it doesn’t have feature for tracking your menstrual cycle which is very important for a woman.
2023-10-09
Waste of money
I have a subscription to this service, but I'm unable to log in. When I attempt to log in, it seems to go into an endless loop. I've reached out about this issue before but didn't receive a response. I've been paying £63 per year for this service, yet I haven't been able to use the app effectively.
Previously, I had the app on my phone, but it couldn't find any foods when I tried to search or log them, even for well-known brands. It only allowed me to log items I had previously entered. In an attempt to resolve this issue, I deleted the app and reinstalled it, but the problem persisted. Now, I'm also encountering difficulties with logging in. This situation needs to be addressed, or I believe I should receive a refund.
2023-09-15
Advanced nutritional science meets intuitive design!
Having tried a few different nutrition trackers, MacroFactor blew me away with its intuitive design. The app is simple to use but contains a treasure trove of nutritional science and statistics, if you enjoy that kind of stuff. It's easy to add recipes and new food items, though the existing food catalog is still growing.
What's most impressive is the Strategy tab, which helps you build a custom program for your personal nutrition goals in seconds. With the help of charts and figures, you can see exactly how your macros are broken down, and over the weeks and months the app responds to changes in your weight, and tweaks your program to optimize results.
The only downside is that it requires all of your food data in order to keep things on track; only partially logging a day's meals leads to inaccurate projections, so this app is really only for folks who don't mind logging everything.
2023-09-03
Constant corrections
The app itself is great, but approximately 80% of the food you scan in, has previously been recorded incorrectly, so almost everything needs correcting. It only takes a minute, but still, tracking a meal might take 5 minutes instead of seconds like it would on another app. This is down to other users and not the app itself but it really is the apps biggest problem I’ve found so far. The quick search function is borderline unusable so don’t even bother
Also if you’re in the UK, some barcodes have USA counterparts that have different names, macros etc which makes it confusing.
It would be nice to be able to add actual pictures instead of emojis and permanently correct wrong macro information
2023-08-15
Doesn’t actually track correctly
Looks all shiny and beautiful until you double check what you are tracking and it’s incorrect. I’ve reported macro and micro nutrients as incorrect several times and the response is “it’s down to nutritionists adding correct info”, “it’s down to the manufacturer to add the right info” and “you can track generic common items as branded items depend on the manufacturer” - which might be okay apart from MFP and Chronometer have no trouble reporting correct macro and micro nutrients on the same products and items.
2023-03-28
Much better than MFP
I’m a long time user of MFP but have now completely switched over to this. It’s much better because it does not include any unnecessary rubbish, it just focuses on tracking macros and does it really well.
One feature I’d love to see though is a dashboard screen for the key micro nutrients (eg fibre, sugar and salt) so they can be monitored. Currently this is not possible, but the data is obviously tracked so hopefully wouldn’t be too hard to add.
Great app though and would definitely recommend
2023-03-15
My Go-To For Calorie Tracking
Honestly just leaps and bounds better than MFP. It’s worth the money to pay for MacroFactor than use the free version of MFP. The developers and owners actually care about the app - easy to use and the food database isn’t clogged with inaccurate information. I like how it adjusts calorie expenditure each week based on weight loss/gain, too.
Whenever I need to cut, this is the app I come back to.
2023-02-26
Best app on the market for fitness goals!
I couldn't have asked for a much better app, what also makes this app so great is you can tell the creators and editors put a lot of effort into tweaking the app in our best interests. I really hope they keep this up and it never changes the way things are going! Its only going to get better if they keep this up :)
2023-01-13
Really impressed with the app - have switched from MyFitnessPal
As a lifelong MyFitnessPal user (dipping in and out over the years) I never expected to switch over, but this is by far the best decision I’ve made. As someone who goes through periods of being both very active and inactive this is the best solution I could possibly think of to help adjust my calorie goals/expenditure, and so much more accurate than guessing at my activity level.
It is also significantly better for my mental health when dieting as it removes the whole “maybe I should be eating less than this, maybe I’m not as burning as many calories as I think I am” stress. This is absolutely fantastic as someone who has been overly restrictive in the past.
It was a slightly difficult switch over as the app is a little bit less intuitive, especially for those of us (me) who are not really interested in macros at the moment and are just calorie tracking - especially on the main dashboard. All of the additional features made it seem a bit daunting at first compared to MyFitnessPal but now that I have used it for a few days I have already got the hang of tracking and will definitely be switching over completely. It also seems like there are a lot of ongoing developments and updates happening so I am really excited to see the app evolve.
2022-12-14
An engaging app for tracking food
It’s early days for me as I’ve only been using the app for a couple of weeks. So far I’m enjoying using it much more than MFP as I find it’s engaging me much more. So it’s easier to track as I know what the data is going to be used for. And it’s reassuring to know that there’s a huge knowledge base driving it. I feel I can trust the app and trust the people behind it to help me get to my goal. Let’s see if I’m right!
2022-10-06
Ahead of the curve
I don’t usually write reviews but I felt with Macro Factor I had to give credit where credit is due. With recent updates from myfitnesspal it made me want to look elsewhere. MacroFactor does everything myfitnesspal does 100X better and the thing that stands out for me is the algorithm that will help you find your maintenance and help you achieve you fitness goals. It’s definitely helped me on my cut and I won’t be going back. Go Science!
2022-09-26
Non-comparable to My Fitness Pal
This app is amazing and I’m only in my free trial. I was reluctant to try a new app as I have tried many that didn’t come close to MFP for me. This however, has so many amazing features and is way better in helping me track my macros rather than seeing just the calories. It has given me a healthier view on eating because although trying to stay in my calories I am also making my sure to get my macros up to where they need to be. MacroFactor have actually made it quite enjoyable to track my food rather than a chore!! 5/5
2022-04-07
An app that will actually get you to your goals
MacroFactor is a truly refreshing approach to fitness and nutrition tracking.
A beautiful yet well designed user interface that makes the experience of using the app effortless. Backed by science based algorithms to actually understand what changes are going on with your body, then adjusting its suggestions to help you reach your goals.
I’ve been using the app for a few months now and it has really helped with my progress tracking and has finally got me into the habit of consistently logging my food accurately.
The only issue I’ve ever had with the app is that very occasionally a food I scan returns something completely different. Though this is usually for those more obscure items.
Worth every penny in my book.
2022-03-31
Works perfectly in UK
Have been using the app for around a month, it’s fantastic and a really clever format with the algorithm that’s updating your calories weekly based upon your food logging and weigh ins. Also, I shop in all the usual places like lidl and aldi, sainsburys etc and the barcode scanner works just fine. There is the odd occasion that the total calories are wrong for an individual item, but that is absolutely no different than MyFitnessPal which is the biggest (but not best now) calorie tracker out there. Well worth the money.
2022-03-28
Intuitive, clean design, useful metrics
Good intuitive clean design and genuinely useful metrics tracking both scale and trend weight. Big plus for me given historic problems with food is the neutrality of the tracking ( no going into the ‘red’ or being chided for ‘undereating’); the coaching algorithm being based on your actual intake; and the data driven habit/practice based ethos. Nice job!
2022-03-23
Smashing
Main complaint I see is from people saying that they have to put in a lot of manual entries, I stay in the uk and the barcode scanner has worked every single time for me, maybe depends where you shop if it’s a problem or not.
App is super intuitive where on other apps I’ve wanted to change or edit something and it’s take multiple steps with this it’s super quick to just swipe and edit
2022-03-08
A step up from the competition
This app has made a huge step forward from the likes of myfitnesspal. It is fantastic to be able to see averages over a week, average calorie surplus/deficit from tdee not just from your “goal”. Since the update to the food database I haven’t found many items are missing which as a UK user is very refreshing as I found MFP often lacking or having the US version of foods with generally greater calories.
My suggestion to improve it would be to add a “how are you feeling today” button allowing you to include things like sleep, tiredness/soreness, energy levels so that the macro adjustments can take into account the human side of nutrition. For example I found that I (as a 100kg fairly muscular late 20s male on a cut) was pushed down to 1500 calories to try to keep hitting the goal weight loss. Taking charge and increasing my calories back to 2100 has restarted my weight loss and improved the quality of my training.
2021-10-05
Outstanding Coaching App
I’m having loads of fun with this app. The coaching side of it takes the stress out of dieting and all the data you have to analyse is really motivating. Plus you have a really supportive community to interact with on Facebook. The food database isn’t the best in the UK, but don’t let that put you off. The app can pull your data from whatever food tracker you use so you can still use the coaching functions the app offers. The team behind this app is some of the smartest people at what they do and have big plans for this app.
2021-09-27
Really clean app to use
Currently on the 2 week trial period, however this app has caught my fitness pal napping.
Really clean dashboard with an interesting use of metrics to help suggest and adjust your food consumption. I like the way meals can group together and time of day is shown too.
Sadly though, as a UK user, quite a few foods that have scanned and been found in other apps have not been found in this one. So more manual entries. Also, some foods have completely wrong information and its not clear how/if I can edit entries in the main database?