I have just devoured this book in one sitting. Theadora Taylor’s writing style is like having a chat with your best friend. But it’s the concept of Universal Fantasies that really worked for me. I’m familiar with tropes and it’s easy to confuse UF’s with tropes, but there are differences. This is a great book for helping you work out which Universal Fantasies your book is tapping into and how you can use that knowledge to write better books and better scenes. You can also use UF’s for writing more engaging ad copy. I’m off to give that a try right now.

You know those reviews that say, 'one clicked coz a friend recommended it'* then ' ignored phone, partner and life to read it in one sitting,' guess what?

Thanks for a great book. Brilliantly condensed, super tasty, actionable insights.

Creamy and delicious.

* (Actually, I was sold as soon as she said she was reading it)