Frustrated with her stalled career as a broadcast journalist and uninspired by dating naive and needy guys her own age, Helen Croydon joins a website to seek an older man. She expects it to be just a few fun dates in some fancy bars but finds herself propelled into a world of Prada shopping trips, fine dining, first-class travel and fascinating, powerful men.

Helen's soul-searching dating adventures take her to New York, Malaysia, highbrow sex parties, top ski resorts and London's finest hotels. When one of her dates alludes to a monthly allowance, she is shocked, but how long will her resistance to the idea last?

Sugar Daddy Diaries is a confessional true story that questions modern ideals about relationships, examines the attraction of power and asks if money can ever be the currency of love.