Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Most books discussing online ads teach things like: how to create accounts, how to select demographics, what options to select (video vs. carousel vs. slideshow, etc.), and other topics like maximizing the use of Facebook pixels for fine-tuning your target audience. To create successful Facebook, Instagram, Twitter ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you and me” approach and learn how to sell without expressing the typical apparence of salesmanship.

Likewise, a number of books teaching email marketing primarily focus on things like mailing lists, segmentation, funnels, and automation. All important stuff to be sure, but unless your sales copy is persuasive, these things aren’t worth a damn. The majority of these books spend little time teaching readers how to use the power of advertising and consumer psychology in the Facebook and email environments to cause people to actually respond—the whole purpose of advertising!

Cashvertising Online is not a book on general copywriting. Instead, it examines the hidden principles specific to actual successful online ads and email promotions and the numerous and potent psychological techniques they employ that make them so persuasive.

“Fasten your seatbelt! This book is like attending an intense, live seminar packed with the latest tips, tricks, and techniques—all based on sound scientific research—about what persuades online consumers to buy. Best of all, it’s 100 percent practical. You can start using it tonight and see dramatic changes in your response.”

“Dr. Direct hits it out of the park again! Cashvertising Online is so good—so full of powerful, quantifiable tips based on actual research—that I found myself taking notes like a diligent college student. At the same time, Whitman’s easy, conversational style makes for a delightful read. If you really want to smash the competition in the age of social media, this book is an absolute must.”

“This book unlocks a treasure-trove of practical, ‘real world’ marketing strategies designed to maximize your online potential.”

“Cashvertising Online is a fascinating read. What I love most about this book is the continuation of up-to-date research and the psychology behind the results. The practical steps make it invaluable. For me, the twenty-nine ways to make ads more effective and fifty powerful opt-in headlines reinforce that this is a manual for success. This is a book to keep close to hand when working on your ads and campaigns.”

“Insightful and accessible. Drew Eric Whitman has distilled advertising dos and don’ts into simple changes that will help you create more effective ads.”

Drew Eric Whitman—a.k.a. “Dr. Direct!”™ — began creating advertising at age 11 by writing and designing direct response catalogs of jokes, gags, and novelties. Complete with product illustrations, order forms, and postage charts, he distributed them to his 5th grade classmates by the armful and collected cash orders in equal abundance. He earned a advertising degree from Philadelphia’s Temple University. With over 35 years of in-the-trenches ad-industry experience—Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world attending his live seminars and reading his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad-agency in Philadelphia. He was also Senior Direct Response Copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. He created powerfully effective advertising for companies ranging from small retail shops to giant, multi-million dollar corporations. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.