Bringing an innovation to market is like riding in a horse race. The horse can’t win the race alone. The race is decided by how it is ridden.

The Innovators Racecourse places you inside that experience. Through a series of original artwork, observation and reflection, the focus shifts from the innovation itself to the capability of the innovator.

As you move through the book, you begin to see your own innovation race through a different lens, developing three interconnected capabilities: abstraction, articulation and alignment.