In a fair and ideal world, your talent and hard work should be enough to give you rock star status at work. But sheen matters. The scales often tilt in favour of those with a superior personal brand equity - and often when all other things are less than equal.

No matter what you do, you have to be a brand in yourself. You could be the CEO of a blue chip company in New York, or a largely-forgotten software coder sitting amongst thousands in Bangalore, there is always potential to project a better and stronger image of yourself. YOU too can be a SUPER BRAND.

Put in that smart effort to show the world your true worth. And watch how your career takes an exciting turn. This book shows professionals the path on how they can build their own brand - using tools accessible to all.