Corporate video production is an exciting opportunity for film students looking to get a start on their career. And it involves a whole lot more than just gettting the shot. This book provides step-by-step guidance and exclusive insights necessary to help filmmakers become a success in this field, Filled with far-ranging and highly actionable advice, industry resources and downloadable tools, it covers the many non-technical aspects of the business, including how to:

• get that all-important first job

• uncover a client’s true needs

• structure winning proposals

• choose the most compelling storyteller

• craft scripts quickly and creatively

• master razor-sharp (and profitable) budgets

• deliver the one thing that clients always want … but never request

… and much, much more.