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This is the story of one of history’s most talented technology teams. From the first smartphones to social media, e-commerce, eBay and even emojis, the ideas that now dominate the tech industry and our day-to-day lives were born at General Magic, a 1989 Silicon Valley startup that you've never heard of. The award-winning documentary, is a tale of how a great vision and an epic failure can change the world. Featuring members of the original 1984 Macintosh team along with the creators of the iPhone, Android and eBay. These designers, engineers and entrepreneurs saw the future decades before it happened. The film captures the spirit of those of us who dare to dream big and the life-changing consequences when we fail, fail again, fail better, and ultimately succeed.

iTunes Store: Customer Reviews

A must see!!

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Em forbes
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2019-10-16
A fascinating story that is so important to bring to our screens, beautifully told and made

General Magic

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janet usher
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2019-10-16
Best documentary I have seen. Such a powerful story about a company that was ahead of its time. The learnings from failure in this film are inspirational. Beautifully produced. Everyone needs to see this!

Inspiring movie

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ogeddes
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2019-10-12
Who knew so many of the things we take for granted were invented so long ago, all by one small group of people. The film looks at a group of tech rock stars and their failed attempt at delivering a product ahead of its time. But their collective failure blossoms into individual successes that ultimately benefit us all. Amazing movie, a must watch for anybody that owns a smartphone.

The BEST documentary film YOU have to watch on technology

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dsoundz.co.uk
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2019-10-10
Saw it in the cinema in San Francisco in November 2018 at SFFILM Doc Fest, and there was a Q&A afterwards with Matt & Sarah (Directors) and quite a lot of the General Magic staff/founders. Wow! I was totally blown away by the film, amazing insight into the startup that failed, but it's founders went on to create the tech we use everyday and carry around in our pockets. This film is a must watch, to download, and to learn from !

Best Film at Tribeca FF

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Docukid88
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2019-05-30
Blown away by this film at Tribeca!!! When will it be released?!

THE best doc ever on biz and tech

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Sully9660
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2019-05-22
The documentary I’ve ever seen on how the world as we know it and tech we use, emojis we use, macs we worship, iPhones we use, websites like eBay came to be. One team at general magic saw the future, failed... then won. Epic!