Essential listening for any new copywriter
After toying with the idea for several years, I (very) recently decided to knuckle down and become a professional freelance copywriter.
Naturally, I began by scouring the internet for information, devouring the wisdom of Ogilvy, Bly, Halbert and many others before I accidentally stumbled upon this podcast.
Quite simply, this is where every hopeful freelance copywriter should begin their education!
Belinda and Kate provide oodles of helpful information in every bite-size episode. Alongside the mandatory writing tips they provide sage advice on all aspects of running a freelance business. It is this information that I found utterly invaluable.
Unlike many business podcasts, the presenters are a delight to listen to. So much so that my err... "friend" has developed something of a schoolboy crush on Kate Toon.
Their conversation is light and fun but as free from waffle as you would expect from two pro copywriters.
Since I started listening to the podcast about a month ago, I have reeled in my first paying client, secured their repeat business and started using loads of handy processes that I had never even thought of.
I would highly recommend this to anyone who is new to copywriting. It has helped me immensely.