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How a Deposit Account Can Transform an Underserved Community

How a Deposit Account Can Transform an Underserved Community

In June of 2020, Netflix announced a $10 million deposit in Hope Credit Union to build economic opportunity in the Black communities that Hope serves. The deposit marked the launch of Hope's Transformational Deposit program, which aims to import $100...
Time: 31:38
In June of 2020, Netflix announced a $10 million deposit in Hope Credit Union to build economic opportunity in the Black communities that Hope serves. The deposit marked the launch of Hope's Transformational Deposit program, which aims to import $100 million in deposits, allowing both individuals and businesses outside the region to indirectly support a historically underserved population.
Today we're joined by Kathy Saloy, Senior Vice President of Community & Economic Development of Hope Credit Union, and Rashida Ferdinand, Founder and Executive Director of the Sankofa Community Development Corporation (CDC), to learn more about how they are working to transforming communities by focusing on small businesses, listening to their neighbors, and forging innovative partnerships.
Episode ID: 1000541647430
GUID: 6a986fdd-76e4-47a6-8c7e-c380f4573f8e
Release Date: 12/11/2021, 21:29:55

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This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.

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