The Worldly Marketer Podcast is Verbaccino's interview-style show about international and global marketing issues. As more and more people around the world get connected to the Internet, even small brands can build an international customer base through digital marketing, translation, localization, social media, and e-commerce. Every week, Kathrin Bussmann talks to a different guest expert to learn more about the challenges and the rewards of going global in the Digital Age. Her mission is to explore how savvy SMEs can leverage today's global, social, multilingual marketplace.