I meet Marco Cassina in the company’s showroom, which has very little of the typical showroom and much of a metaphysical architecture―thanks to the brand renewal designed by Studio Pitsou Kedem Architects. The renewal of a brand is a slow, almost karst work, which in order to be complete and durable, has to move on several fronts: from product to communication, from images to architecture. MDF is investing on various fronts in a deep and delicate way, without breaking that industrious silence that surrounds it.

Episode ID: 1000571242234

GUID: tag:soundcloud,2010:tracks/1312162573

Release Date: 26/07/2022, 15:36:54