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The Next Round

The Next Round

AAR Group
Released: 2021-11-16
© AAR Group
The Next Round - QR Code
Free0%
19 Episodes
Audio
Listen on Apple Podcasts
Free0%
19 Episodes
Audio
Listen on Apple Podcasts
Released: 2021-11-16
© AAR Group
Most Recent Episode
The Next Round for Direct Line

The Next Round for Direct Line

Featuring Mark Evans, Marketing and Digital Director, Direct Line Group
Time: 25:50
Play
This episode of The Next Round podcast is absolutely jam-packed with wisdom, insight, foresight and advice from a man who describes arriving at his current post as Direct Line Group’s Marketing and Digital Director as the result of a lot of happy accidents, and always landing jam-side up after some early challenges.
Mark Evans compellingly takes us through the transformation and disruption facing both the insurance sector, DLG as a legacy brand and the marketing function as a whole, ably guided by podcast host, AAR’s Robin Charney.
The power of heritage brands and the role of neuroscience; the benefits of being creatively bold; the importance of a blended model in a modern marketing ecosystem and how the CMO has the hardest job of the entire C-Suite are all covered in this packed enchilada of a podcast. Or should that be pizza?
Hosted on Acast. See acast.com/privacy for more information.
Episode ID: 1000542065703
GUID: 61548b441768c40012cd4c15
Release Date: 16/11/2021, 07:00:17

Description

The Next Round: Transforming UK heritage brands from the inside
Each episode is a conversation with a leader sharing their experience; their views on what disruption they’re facing in their industry, what they’re doing about it and what they’ve learned. They share their insights, various challenges within marketing and advertising, combined with practical business advice for listeners.
Your host: Robin Charney, lead consultant, AAR.
Hosted on Acast. See acast.com/privacy for more information.

Feed URL

https://feeds.acast.com/public/shows/608c2ca1671d6f6296deee8c

Apple Podcasts: Customer Reviews

2021-10-19

A great listen

Great guests and unique insights Well worth the listen
evieunderhill
2021-10-19

Great series - heritage brands fighting back

Great to hear such fascinating stories in these c.20 minute pacy podcasts. Well worth the time
VJG2408
2021-10-18

Insightful stuff

Some great content on practical challenges and solutions from senior marketers for some fantastic brands
gp19876
2021-05-10

Great listen

Great guests and really good content. Well worth a listen
Janetteboc
2021-05-10

Invaluable marketing & business insight

Outstanding interviews - unique insights from some of the best minds in business, can’t recommend this enough.
The boss is called ed...
2021-05-07

20 mins of pure gold

Crammed full of great advice from a raft of brilliant marketers. Well worth a listen.
Willvic6
2021-05-06

Informative, insightful and inspiring

This is absolutely one of my favourite podcast listens. High calibre guests discussing topical, relevant marketing challenges packed full of the kind of brilliant advice you only get from first hand experience. Can’t rate it highly enough. If you don’t already subscribe, I’d thoroughly recommend you do! Excellent listen.
ChirpyLane1