Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we dive into how artificial intelligence is proving an invaluable tool for marketers with Liza Adams, fractional CMO and AI evangelist. 

Liza believes the CMO is a company’s Swiss army knife. Communicator, strategist, tactician and innovator: they are the go-to for everything from building brand awareness to creating new business models and driving growth. They must be great at creative, but also strong in data and tech. And with expectations around the role growing daily, AI is helping best-in-class CMOs deliver on an increasingly critical workload.

So what do successful AI use cases look like in marketing? Join us to find out – and let us know what you think of the episode at podcast@gdsgroup.com.

Discussion points:

 ·    Changing expectations around the role of the CMO

·    The part AI plays in helping to close the expectation gap

·    AI use cases for marketers, and getting implementation right

 Get in touch:

·    Connect with our guest Liza Adams

·    Connect with host Ben Thompson 

·    Or email podcast@gdsgroup.com  

Resources mentioned in this episode:  

·    GDS Group – Meet the Boss Digital Roundtables

·    GDS Group – Summits

·    If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Episode ID: 1000651272215

GUID: b554ff75-5d05-48bf-b60d-1f7be908ca8b

Release Date: 03/04/2024, 07:00:10