AboutTermsPrivacyContact
 
Updating
The Current Podcast

The Current Podcast

Damian Fowler, George P. Slefo, Kat Vesce Lansbury, Cassie Crosby, Kiarra Powell, James T. Green, Rick Kwan, Gretta Cohn, Loving Caliber, Ivan Sikic, The Trade Desk, Transmitter Media
Released: 2021-09-15
© 2021 The Trade Desk The Current Podcast
The Current Podcast - QR Code
FreeNew
2 Episodes
Audio
Listen on Apple Podcasts
FreeNew
2 Episodes
Audio
Listen on Apple Podcasts
Released: 2021-09-15
© 2021 The Trade Desk The Current Podcast
Most Recent Episode
Kimberly-Clark’s Zena Arnold, Global Chief Digital & Marketing Officer

Kimberly-Clark’s Zena Arnold, Global Chief Digital & Marketing Officer

In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s populat
Time: 20:50
Play
In June 2020, Zena Arnold became the Global Chief Digital and Marketing Officer at Kimberly-Clark — the CPG giant famous for its paper goods such as Cottonelle, Kleenex and Huggies. Its products are used by more than a quarter of the world’s population in 175 countries. Facing the challenge of joining the company amid a global pandemic, Arnold brought lessons from her years as a Google executive into a classic CPG environment. In this debut episode of The Current podcast, we sit down with Arnold — who is remarkably candid — to find out how she helped Kimberly-Clark embark on a global digital transformation during a year when everything changed.
Episode ID: 1000535400545
GUID: 228cebbb-f4e1-4c53-9a6d-54ce87d5199d
Release Date: 15/09/2021, 11:00:00

Description

The Current podcast on how leaders from the world's most influential brands are adapting to the new marketing normal.
Marketing is undergoing a colossal transformation at a dizzying pace. A global pandemic continues to change the way we think about work and life. We wanted to get a handle on this changing world by talking to marketing leaders from some of the world’s most influential brands — from CPG juggernauts such as Kimberly-Clark to the global streaming giant Spotify.
Introducing The Current podcast. In this first season, we talk with marketing executives who are resetting their strategies in this new environment, powering their approach with data, and rebuilding tailored playbooks. Each episode gives listeners a seat at the modern marketer’s table, alongside Senior Editor co-hosts Damian Fowler and George P. Slefo, as they explore— in plain English — how the world's most influential brands are adapting to the new marketing normal.

Feed URL

https://feeds.simplecast.com/xOYmIzy4

Apple Podcasts: Customer Reviews

No Entry