What is the real value of great content? In this episode, I am joined by Melissa Zehner to explore this question. I think Melissa is well equipped to answer this question in part because she has lived every part of the process. She’s been a freelancer, copywriter, editor, and now Director of Content at Foundation. We talk about:

How brands should hire writers

What makes a great writer for B2B Content

How to build a content marketing strategy

The notion of “Writing for Google”

Best practices for your content

Enjoy!

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Episode ID: 1000563442825

GUID: 82ead155-65a8-4e43-8c42-2d1a213aa342

Release Date: 24/05/2022, 06:00:00