Welcome to The MCA Prodcast. This is your fix for everything innovative in advertising production. On each episode MCA's founder and CEO Pat Murphy speaks to the movers and shakers who are driving the agenda and shaping the world of production for the future. He'll be asking searching questions about their views of what will be coming round the corner so brands can act smarter and with greater efficiency, to deliver outstanding creative campaigns. You'll hear who might be their best partners to deliver that for them across a multitude of channels and media types, and we might even hark back to some great old ads that have stood the test of time.