In the first episode of The Insiders Podcast, Emma Botfield, Managing Director UK and Ireland at RS Components, joins hosts Simon Hazeldine and Richard Lane to discuss her insights into the world of 'Mar-Sales' - her term for the marriage between Marketing and Sales - Emma likens the two to a competing pair of in-laws, who if managed correctly, can be a powerful force.

Emma also provides insight into...

The changes in 'Mar-Sales' brought about by the pandemic

Looking for long-term partnerships rather than short contract wins

The importance of perceiving 'Mar-Sales' as a career and her intentions to ensure that the industry becomes a desirable destination for women and people from different ethnicities, cultures and backgrounds.

Episode ID: 1000560054002

GUID: 26adda9d-7997-445e-a383-6c1282e29863

Release Date: 03/05/2022, 09:00:00