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Good Data, Better Marketing

Good Data, Better Marketing

Twilio Segment
Released: 2022-06-13
© Twilio Segment
Good Data, Better Marketing - QR Code
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
Released: 2022-06-13
© Twilio Segment
Most Recent Episode
Put the Customer First with User-Centered Strategies with Waseem Kawaf, Global VP of Digital Experience at STANLEY Security

Put the Customer First with User-Centered Strategies with Waseem Kawaf, Global VP of Digital Experience at STANLEY Security

This episode features an interview with Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, a company that provides security services to institutions all over the world, including schools, hospitals, governments, retailers, ai
Time: 27:29
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This episode features an interview with Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, a company that provides security services to institutions all over the world, including schools, hospitals, governments, retailers, airports, and financial institutions. Waseem is an expert in digital strategy and customer experience, having recently shaped STANLEY Security’s digital presence and consulted with many top brands in the past.
In this episode, Waseem shares thoughts on how STANLEY Security approaches customer experience and automation, especially when insights from the data might be surprising. He provides advice on the importance of always keeping up with a changing market and prioritizing user-centered design.
Episode ID: 1000566210600
GUID: 69181db0-ed8d-448e-97e2-6b8f251c858a
Release Date: 13/06/2022, 10:00:00

Description

Data. It's the foundation for modern enterprises to make decisions and move strategies forward. But what exactly is good data? And how are the most successful companies in the world turning data into a competitive asset and creating digital-first customer experiences that stick? Good Data, Better Marketing is your view into the minds of influential marketers, digital innovators, and their tricks of the trade. Join us to hear from the top experts on the planet.

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