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The Lead Creative

The Lead Creative

Mongezi Mtati
Released: 2025-11-18
© 2025 The Lead Creative
The Lead Creative - QR Code
FreeNew
99 Episodes
Audio
Listen on Apple Podcasts
FreeNew
99 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-11-18
© 2025 The Lead Creative
Most Recent Episode
Marketing That Matters: Vaseline, Heritage and the Power of Insight

Marketing That Matters: Vaseline, Heritage and the Power of Insight

The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with lead
Time: 19:34
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The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and advertising effectiveness with leading marketers and advertising trailblazers, I spoke to Elizabeth Mokwena, Executive Marketing Director at Unilever, about why emotion still matters.
Conversation Highlights
Emotion as a driver of marketing effectivenessHow Vaseline’s “Mntana ka Gogo” refreshed a heritage brandParallels with Pete Case and Ogilvy’s international Vaseline collaborationFinding universal human truths leads to universally compelling big ideasProduced in collaboration with our partners, Soweto Media.
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Episode ID: 1000737254674
GUID: Buzzsprout-18211231
Release Date: 18/11/2025, 14:00:00

Description

The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.

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