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Partnership Unpacked

Mike Allton

Released: 2024-03-12

Free 0%

55 Episodes

Audio

Free 0%

55 Episodes

Audio

Released: 2024-03-12

Most Recent Episode

Driving More Partner-Sourced Leads From Webinars with Justin Zimmerman

Webinars are back. According to a recent report from Crossbeam, webinar utilization is now back to pre-pandemic levels and continues to grow. But as soon as I tell you that, you’re immediately reminded of the fact that your last webinar saw just..

Time: 46:36

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Webinars are back.

According to a recent report from Crossbeam, webinar utilization is now back to pre-pandemic levels and continues to grow.

But as soon as I tell you that, you’re immediately reminded of the fact that your last webinar saw just 25 registrants and only a few attendees, right?

If everyone’s doing webinars again, they must be seeing some success, so how do we get there? How do we drive more qualified leads from webinars, and what’s their proper place in our funnel?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

A few years ago, I was tasked to run a series of webinars with partners for us here at Agorapulse. I’d been hosting large virtual summits with multiple speakers and sessions, but hadn’t really planned one-off webinars.

And it showed in the numbers.

While one of the webinars saw over a hundred registrants, the others were all well below that and were considered a failure. I turned my attention back to massive virtual summits and those work great, but I can’t do more than one per quarter due to bandwidth.

If you’re anything like me, you’re hoping that webinars can be a tool for bringing in new sales leads and funneling existing prospects closer to won-closed. How do we build a repeatable, scalable process for executing webinars that deliver on that promise?

That’s exactly what Justin Zimmerman is going to talk to us about.

Justin has spent years in the partnership world and saw there a huge gap - and potential - for brands who were underutilizing webinars and partnerships. He’d experienced the same pains we all have with underperforming experiences, and then cracked the code. He started seeing more and more success with his initiatives and began to share that knowledge and experience with others. He now consults big brands on their webinar strategy, has playbooks available for others to learn from that we’ll get into today, and regularly takes the stage to share his wisdom with the crowd.

I talked to Justin Zimmerman about:

♉️ Why brands should invest in partner webinars

♉️ How to leverage partners and webinars

♉️ What your webinars goals should be

Learn more about Justin Zimmerman

Connect with Justin Zimmerman on LinkedIn

Resources & Brands mentioned in this episode

PartnerPlaybooks.com

Airmeet

HubSpot

Subscribe to the show calendar: agorapulse.com/calendar

Learn more about Agorapulse with a free demo

Full Transcript: https://www.thesocialmediahat.com/blog/driving-more-partner-sourced-leads-from-webinars-w-justin-zimmerman/

Brought to you by Agorapulse: the #1 rated social media management solution.

Music by Jumbo, "Peripheral" (feat. Plum Soul)

Produced and Hosted by Mike Alton

Episode ID: 1000648839707

GUID: 766f452d-bd2a-4450-a07f-78fc4624c6df

Release Date: 12/03/2024, 00:04:00

Description

Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly. Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially. Whether you're a C-Suite Executive or a boss in the making, Partnership Unpacked will help you expand your knowledge, streamline your workflow, and take your business to the next level by unlocking the potential that partnerships have. Ready to scale up? Then it’s time to sign up: agorapulse.com/calendar Powered by Agorapulse: the #1 rated social media management solution. Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Feed URL

https://feeds.megaphone.fm/partnershipunpacked

Apple Podcasts: Customer Reviews

2023-01-18

Mike is the man!

Love the pod, nice work Mike!

2023-01-17

Fascinating podcast on developing partnerships

Fascinating podcast on developing partnerships from the expert on the subject. Mike produces and hosts this podcast beautifully (you’ll love his golden voice). And his deep knowledge and experience in the world of developing partnerships really shines through. It’s a must-listen.

2023-01-16

Why and how of partners

Mike created a podcast about a niche that isn’t much talked about, which is partnerships. In this podcast he weaves through the ins and outs, asking the difficult questions so that us as listeners get the answers we need.