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Path to Visibility

Janice Mandel

Released: 2023-03-09

Free New

8 Episodes

Audio

Free New

8 Episodes

Audio

Released: 2023-03-09

Most Recent Episode

#7 - The Power of Digital PR and SEO

Time: 42:48

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In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations.

Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and the benefits build over time and last for months, even years.

As an example, one digital PR campaign John talks about delivered dozens of targeted inbound leads every week for months.

The bottom line is digital PR can expand your visibility and help your target audience find you. All you need is newsworthy content and an understanding of how to distribute it. That’s what we talk about today.

Here’s what we cover:

Search engine optimization (SEO) and why we need itWhat’s digital PR and why is it so valuable to small businesses and personal brands? How to craft a media pitch that gets a backlink.Who to target with a digital PR pitch. What is link juice and how does it work?How does a follow link differ from a no follow linkWhy it’s important to promote media coverage and how to do it.How to evaluate the success of a digital PR campaignConnect with Janice on LinkedIn, Twitter or Instagram

Connect with today's guest, John Tyreman at Red Cedar Marketing, LinkedIn or Twitter

For more episodes about simple, effective ways to use public relations that will get your message out and generate demand for your small business or personal brand (without hiring a costly PR agency) head to the Path to Visibility website here.

Listen and follow on Apple Podcasts or Spotify.

Episode ID: 1000603461923

GUID: Buzzsprout-12403560

Release Date: 09/03/2023, 14:00:00

Description

Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!

Feed URL

https://feeds.buzzsprout.com/2076083.rss

Apple Podcasts: Customer Reviews

2023-03-11

Excellent podcast

Ive just listened to my first episode and I love Janice’s advice. It’s practical and easy to follow and so informative. Can’t wait to listen to more episodes!