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CMO Confidential

CMO Confidential

Released: 2024-02-13
© All Rights Reserved 2023
CMO Confidential - QR Code
54 Episodes
Audio
Listen on Apple Podcasts
54 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-02-13
© All Rights Reserved 2023
Most Recent Episode
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2

Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2

Time: 37:15
In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executive
Episode ID: 1000645174360
GUID: gid://art19-episode-locator/V0/ohgw3NXcKR_44ZGBWQpy_IKHK8tW1amaO1GxFSWVF2M
Release Date: 13/02/2024, 13:33:19

Description

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?
The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.
We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.
Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

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