In our 16th episode, Dan and Craig sit down with strategist and pricing expert Min FitzGerald, Head of Monetization at Clio. Together, they dive into the complex world of how organizations think about pricing their products in the market.

In this conversation, we explore many of the poorly understood and fascinating decisions that go into setting and evolving prices, and how the monetization of a company’s offerings can impact their ability to innovate and achieve sustained success. We also discuss the role of pricing as a force for unification across enterprise silos, and how that unity can help a business navigate the complex dynamics of market competition.

For anyone looking to contact Min, you can do so via linkedin:

https://www.linkedin.com/in/minfitzgerald/

Episode ID: 1000680832824

GUID: 5943845d-3dda-4f3c-9643-6b6b5fcfa31e

Release Date: 18/12/2024, 14:20:23