In part two of our chat with Christian and Chrissy from Tuel Berodin, we dive deeper into social media for estheticians and beauty business marketing.

Feeling stuck in front of the screen? We break down how to beat content anxiety and stay consistent. Learn the power of content pillars to organize your ideas, why you should put on your blinders and stop comparing yourself to other beauty pros, and the benefits of using a Professional Instagram account.

This episode is all about shifting your mindset and taking accountability to fuel your success in the beauty industry. Get organized, get posting, and stop letting social media pressure hold you back!

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Christian Ochoa is the Digital Content Manager at Tuel Skincare and Berodin Wax, where he helps bring the brands to life through social media, education, and events. He’s also a licensed esthetician with a passion for empowering pros to grow their businesses and clients to love their skin.

Chrissy Roberts is a Community Manager at Tuel Skincare and Berodin Wax. She runs the socials, source and schedule content, and make sure their esthie community, from OG clients to new pros, is always connected and supported. You can find us on Instagram at @tuelskincare and @berodinwax_!

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Episode ID: 1000735433684

GUID: acf68181-d14c-4073-997c-3a3830b1ab1f

Release Date: 05/11/2025, 17:48:44