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Boss Responses

Boss Responses

Released: 2023-12-13
© 2023 Edmond Editing and Writing, LLC
Boss Responses - QR Code
18 Episodes
Audio
Listen on Apple Podcasts
18 Episodes
Audio
Listen on Apple Podcasts
Released: 2023-12-13
© 2023 Edmond Editing and Writing, LLC
Most Recent Episode
#18: How to Gain Clients Through Follow-Ups with Leslie Lang

#18: How to Gain Clients Through Follow-Ups with Leslie Lang

Time: 5:47
Freelancers send out hundreds of letters of introduction or queries, and most rarely hear back from potential clients. Today, guest Leslie Lang provides her insights on how you can turn that no reply into a paying client. Drawing on her experience, Leslie shares that the secret often lies not in the initial contact, but in the persistent follow-ups. It's not about being ignored; it's about understanding that people get busy, and your message might get lost in the shuffle. It's time to equip yourself with the Boss Responses you need to master follow-ups and sign clients!
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Leslie Lang is a former journalist turned freelance B2B content marketing writer and content strategist. She specializes in writing about technology and Higher Ed and K-12. Leslie's work includes white papers, ebooks, case studies, ghostwritten articles, op-ed pieces, blog posts, and infographics for marketing agencies and clients such as Microsoft, Google, IBM, Dropbox, Adobe, Salesforce, and Verizon. Interested in Hawaii? Check out Leslie's books—Mauna Kea: A Guide to Hawai‘i’s Sacred Mountain, Exploring Historic Hilo, and What Would Our Kūpuna Do?
Check out Leslie's YouTube Channel Midlife Diaglogues
Additional Resources
"You are Leaving Money on the Table if You Don't Follow Up" by Jennifer Goforth Gregory
"Following Up with Prospects—A Different Way to Think About the Process" by Ed Gandia (Episode 181 of the High Income Business Writing Podcast)
Support the showThank you for taking time out of your busy day to listen to Boss Responses. Have a question you'd like answered? Send it to info@bossresponses.com
Episode ID: 1000638465414
GUID: Buzzsprout-14141954
Release Date: 13/12/2023, 17:00:00

Description

Want to know a secret? Your client isn't always right. But how do you tell them that without ruining your relationship?  You give a Boss Response. When you approach your clients from a position of mutual respect and power, you develop a positive working relationship that turns your client into one of your best resources. I believe every business owner can grow their business when they step up and run their business like a Boss.But how do you successfully navigate tricky client questions and difficult situations to create superfan clients? Boss Responses comes to you with five episodes a week packed full of Boss Responses, real-life examples, and interviews with successful business owners who share their best and worst client management and communication stories.  

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