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How I Wrote This

How I Wrote This

Brett Gordon and Karen Winterich
Released: 2023-08-07
© Brett Gordon and Karen Winterich
How I Wrote This - QR Code
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3 Episodes
Audio
Listen on Apple Podcasts
Free0%
3 Episodes
Audio
Listen on Apple Podcasts
Released: 2023-08-07
© Brett Gordon and Karen Winterich
Most Recent Episode
Ep. 2 - Martin Mende and Maura Scott talk Service Robots

Ep. 2 - Martin Mende and Maura Scott talk Service Robots

Time: 42:11
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In the second episode, join Karen Winterich’s interview with Maura Scott and Martin Mende as they talk about transporting a 600-pound robot through the streets of New York City to make realistic stimuli for their 2019 JMR paper, “Service Robots Rising”. When their paper was first rejected at another journal, they took the reviewer feedback seriously and substantially revised the paper to increase the realism of their studies before submitting it to JMR, which was ultimately published and is currently the most well-cited JMR publication since 2018.
Episode ID: 1000623818652
GUID: 56ae7118-52bd-48e8-bb07-aa997049d950
Release Date: 07/08/2023, 21:03:00

Description

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.

Feed URL

https://anchor.fm/s/e65a8714/podcast/rss

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