Ever wondered how technology start-ups, well,  start-up? For most founder entrepreneurs, it is the biggest experiment they'll ever run. Like most experiments, the result isn't known beforehand and it often doesn't work first time. Mark Davison interviews founder scientists, executives, investors, communicators, and others in the technology start-up ecosystem. Learn how great ideas turned into thriving businesses (or not) from those who made it happen (or didn't).  Get business tips, lessons learned, and life lessons straight from the people who know. Inspiring, disastrous, funny: hear what life in a tech start-up is really like.Straight-talking, no nonsense style.  All technical content is explained for the non-specialist - you don't need a PhD or fluency in jargon and technobabble.