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Marketing Masterclasses

Engage Video Group

Released: 2025-01-21

Free 0%

27 Episodes

Audio

Free 0%

27 Episodes

Audio

Released: 2025-01-21

Most Recent Episode

Episode 27: Marketing Masterclass with Coca-Cola 's VP Global Sports & Entertainment Marketing & Partnerships, Brad Ross

Time: 52:51

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In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both timely and timeless.

Hosted by Tam Selley and Loren Westoby from EVG's Client Partnership team, this conversation offers a masterclass in leveraging passion points to build meaningful connections.

A must-listen for anyone eager to understand how iconic brands thrive on the global stage.

Episode ID: 1000684843683

GUID: 6814f611-6ef2-463b-b495-dbf9203629c1

Release Date: 21/01/2025, 12:40:38

Description

Welcome to Marketing Masterclasses, powered by Engage Video Group.

This series features fireside chats from sessions with leading institutions like London Business School, Red & Yellow Creative School of Business, INSEAD, and Trinity College Dublin, designed to inspire future leaders for tomorrow. What better way than by learning from some of the most inspiring people in marketing?

Join Jon Ratcliffe, CEO & Founder of EVG, and Declan Hollywood, Chief Growth Officer, as they chat with purpose-driven leaders about their incredible journeys. We hope the insights shared inspire you!

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https://anchor.fm/s/f3e7c66c/podcast/rss

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