Vision without action is just a dream. Here's how to build the daily habits that turn where you want to go into where you actually end up. In this episode, we'll hear from Tippie's Rob Rouwenhorst, an Associate Professor of Instruction in the Marketing Department specializing in behavioral science. Rob has advised organizations like General Motors, HON, and Transamerica — but what he's most passionate about is helping people become better versions of themselves through the power of habits.

Later in the show, we'll hear from Tippie student Charlie Maxwell, whose Story Lab story is a lesson in what happens when you skip the prep — and what that taught him about planning, habits, and showing up ready.

And finally, we'll bring it all together with a Final Tip(pie) just for you.

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Episode ID: 1000758598348

GUID: 9f160c40-2d3d-11f1-b39d-8fad797d32ec

Release Date: 01/04/2026, 07:30:00