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The Boring Ecom Podcast

The Boring Ecom Podcast

Released: 2024-12-26
© Copyright 2024 All rights reserved.
The Boring Ecom Podcast - QR Code
8 Episodes
Audio
Listen on Apple Podcasts
8 Episodes
Audio
Listen on Apple Podcasts
Released: 2024-12-26
© Copyright 2024 All rights reserved.
Most Recent Episode
Boring But Effective: How This DTC Brand Hit 8-Figures With Just 3 Employees

Boring But Effective: How This DTC Brand Hit 8-Figures With Just 3 Employees

Time: 38:32
Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy marketing hire might be hurting your bottom line. With candid stories (including a $60K podcast ad fail) and practical frameworks, this episode is your playbook for scaling smart.
 
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
 
Timestamps
(02:57) Birthday celebrations and introductions (04:34) Birdie's origin story and early days (06:38) Transitioning from marketing to finance(13:34) Key rules for building profitable businesses (18:52) Channel strategy and marketing focus (28:41) Smart financing strategies for growth (31:40) Team structure and hiring philosophy(35:36) International hiring and resource optimization (37:24) Final thoughts and key takeaways
 
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Episode ID: 1000681749652
GUID: boringecom.podbean.com/1fd2b7fe-2b9d-3990-b99f-3c68b5b2cdb3
Release Date: 26/12/2024, 14:00:00

Description

The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.

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