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The Campaign

The Campaign

97th Floor
Released: 2025-03-14
© 2024
The Campaign - QR Code
FreeNew
8 Episodes
Audio
Listen on Apple Podcasts
FreeNew
8 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-03-14
© 2024
Most Recent Episode
Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars that Work: Keeping Attendees Engaged and Moving Down the Funnel w/ Matt Murdoch

Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable.  Attendees tune out, engagement drops, and worst of all, they don’t drive real pipeline. So, what separates a webinar t
Time: 32:06
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Webinars have been a staple in B2B marketing for years, but let’s be honest—most of them are forgettable. 
Attendees tune out, engagement drops, and worst of all, they don’t drive real pipeline. So, what separates a webinar that works from one that flops?
In this episode of The Campaign, we’re breaking down the strategies that keep audiences engaged and, more importantly, move them through the funnel. 
Our guest Matt Murdoch shares insights from his book The Webinar Manifesto, diving into:
The biggest mistakes marketers make when planning webinars
How to structure a webinar for maximum engagement and conversion
Live vs. on-demand webinars—what actually works?
The future of virtual events and bold predictions for what’s next
If you’re tired of lackluster webinars that don’t deliver, this conversation is packed with insights to help you rethink your approach.
Episode ID: 1000699222344
GUID: https://permalink.castos.com/podcast/63087/episode/1993002
Release Date: 14/03/2025, 18:36:38

Description

A B2B Marketing Podcast with Paxton Gray by 97th Floor

Feed URL

https://feeds.castos.com/790wj

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