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GTM Confessions

Stephanie Cox

Released: 2025-04-07

Free New

14 Episodes

Audio

Free New

14 Episodes

Audio

Released: 2025-04-07

Most Recent Episode

Impossible Expectations of Marketing

Time: 59:59

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How did we get there? Marketing has gone from being responsible for building brand awareness to now being responsible for almost every interaction from when a prospect first hears about your brand until they are a qualified opportunity and passed along to the sales team. More responsibilities with higher expectations, but rarely a significant increase in resources. That’s why we’re talking with Connie Glover, GTM Strategist, at CMarie Marketing Studio. She’s been in the marketing and P....

Episode ID: 1000702483189

GUID: Buzzsprout-16926552

Release Date: 07/04/2025, 09:00:00

Description

Welcome to GTM Confessions. The show where we share what it takes to be a go-to-market (GTM) professional today…because it’s freaking hard and it’s far from the glamorous picture that social media often paints.

Each week, we’ll have a go-to-market professional on the show to share real examples of what’s worked and what’s failed spectacularly…the extreme highs of this career, the lowest of lows, and everything in between. Think of it as your weekly go-to-market therapy session…where you realize you’re not alone in trying to figure it all out.

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https://feeds.buzzsprout.com/2444616.rss

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