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Creating The Curve

Creating The Curve

Creating The Curve
Released: 2025-05-19
© 2025
Creating The Curve - QR Code
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5 Episodes
Audio
Listen on Apple Podcasts
Free0%
5 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-05-19
© 2025
Most Recent Episode
E3: Why Good Salespeople Ask Better Questions with John Tunstall

E3: Why Good Salespeople Ask Better Questions with John Tunstall

Sales. Love it or hate it, you can’t grow your business without it. In this episode of Creating The Curve, Anna is joined by John Tunstall - a sales strategist who’s on a mission to fix how small businesses approach selling. If you’re a founder w
Time: 59:21
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Sales. Love it or hate it, you can’t grow your business without it.
In this episode of Creating The Curve, Anna is joined by John Tunstall - a sales strategist who’s on a mission to fix how small businesses approach selling. If you’re a founder who dreads “doing sales,” this episode will change the way you think about it.
John believes great salespeople are like doctors - they ask smart questions to diagnose before they prescribe. You wouldn’t trust a doctor who handed you a prescription without asking what’s wrong. So why do we do that in sales?
In this episode, you’ll learn: Why good sales starts with great questions
How to spot (and stop) bad sales habits
How to approach selling without feeling pushy What “diagnosing” your customer really means
Why founders with technical backgrounds can be amazing at sales — once they shift their mindset
Whether you’re allergic to the word “sales” or just want to get better at it, this episode is packed with practical advice for selling with curiosity, confidence, and care.
Learn more at: https://creatingthecurve.co.uk/
To chat with John, find him at https://www.linkedin.com/in/salesachievement or https://www.intelligentsalesuk.com
Or read his book on Amazon: https://www.amazon.co.uk/Fearless-Salesperson-Through-Barriers-Success-ebook/dp/B084JQJ659
Link to Innovation South Virtual Campus, mentioned in the show: https://em3.isvc.co.uk
Episode ID: 1000708928116
GUID: 81b47679-8895-430a-8ab5-9baa17882beb
Release Date: 19/05/2025, 00:18:00

Description

Creating the Curve is the podcast for technical STEM founders who’ve built something brilliant and are now wondering how to make the rest of the business work without doing it all themselves.
Hosted by experienced business adviser Anna Bravington, this show is a practical, honest, and gently humorous look at what it really takes to grow a business when you’re juggling everything from tech to team to “why does this spreadsheet hate me?”.
Each episode brings together expert guests, thoughtful conversations, and real-world advice - covering funding, marketing, systems, sales, leadership and all the behind-the-scenes stuff that doesn’t get talked about enough.
Whether you’re growing a team, trying to delegate for the first time, or just want to stop firefighting everything yourself, you’ll find support, clarity, and the occasional laugh here.

Feed URL

https://feeds.libsyn.com/539442/rss

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