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The Upper Brand

The Upper Brand

Mayer Brown
Released: 2025-06-09
©2025 Mayer Brown
The Upper Brand - QR Code
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
FreeNew
3 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-06-09
©2025 Mayer Brown
Most Recent Episode
Lost in Translation: The Doctrine of Foreign Equivalents in Trademark Law

Lost in Translation: The Doctrine of Foreign Equivalents in Trademark Law

In this episode of The Upper Brand, Kristine Young and Rich Assmus discuss the recent Federal Circuit case regarding the doctrine of foreign equivalents in trademark law. They explore the concepts of descriptiveness and genericness, the implications of
Time: 14:16
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In this episode of The Upper Brand, Kristine Young and Rich Assmus discuss the recent Federal Circuit case regarding the doctrine of foreign equivalents in trademark law. They explore the concepts of descriptiveness and genericness, the implications of foreign language trademarks, and the legal standards applied by the Federal Circuit in its decision. The conversation highlights the importance of context in trademark registration and the burden of proof on applicants seeking to register descriptive marks with foreign meaning.
Episode ID: 1000712145612
GUID: 980b3bc3-1303-4e07-a8ed-9a7a5411d339
Release Date: 09/06/2025, 20:46:02

Description

Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding.
Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and elevate your brand.
Each episode features in-depth discussions on a wide range of topics, including trademark fundamentals, brand strategy, legal insights, case studies, and expert interviews.
Whether you're an entrepreneur, a business owner, or a legal professional, The Upper Brand equips you with the expertise to make informed decisions and achieve trademark and branding excellence. Tune in to stay ahead of the curve and ensure your brand's success in today's dynamic marketplace.

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