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Marketing Case Bootcamp

Released: 2025-05-15

Free New

3 Episodes

Audio

Free New

3 Episodes

Audio

Released: 2025-05-15

Most Recent Episode

EP03 · SEM Google Search Ads | Empire State Building Ticket-Sale Playbook

Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it. Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measur

Time: 17:40

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Search Engine Marketing (SEM) uses paid search ads to put your offer in front of people the instant they’re looking for it.

Businesses run search ads because they deliver instant visibility on queries that signal purchase intent, provide fully measurable performance metrics, and allow precise control over budget, targeting, and messaging—making SEM one of the most efficient, scalable ways to drive relevant traffic and sales!

In this episode we will turn New York’s most famous view into non-stop ticket sales by building a Google Search campaign for the Empire State Building Observatory from the ground up:

Start with the business goal

Split into multiple campaigns

Craft themed ad groups & keywords

Write Responsive Search Ads that sell

Stack extensions for maximum impact

Launch, learn, and scale

Want hands-on practice? Head over to marketingcasebootcamp.com to tackle the full Empire State Building Search Ads campaign case study. Build your own strategy, compare it with ours, connect with fellow marketers, and sharpen your SEM skills.

Episode ID: 1000708527651

GUID: 7e88c78b-4948-449b-bc72-c40a7deef3f1

Release Date: 15/05/2025, 00:43:01

Description

Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

Feed URL

https://anchor.fm/s/104c854ec/podcast/rss

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