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Empathy Over Ego in Design | Helena Postigo Helena Postigo is a senior designer at Koto, and previously worked at Pentagram alongside workflow.design’s founding designer Jonathan Quaade. She’s worked on projects for major clients like Microsoft, and brings a rare mix of creative sharpness and
Time: 29:42
Helena Postigo is a senior designer at Koto, and previously worked at Pentagram alongside workflow.design’s founding designer Jonathan Quaade. She’s worked on projects for major clients like Microsoft, and brings a rare mix of creative sharpness and humility to the design process, especially when navigating feedback and getting work to the finish line.
In this episode, Helena reflects on what it really means to create design that not only gets approved, but actually works. From managing internal feedback in big teams to presenting raw ideas without ego, she shares a thoughtful, collaborative mindset shaped by years of hands-on experience.
Listen to her conversation with Jonathan Quaade as they explore:
Why your ego is your biggest barrier to great client collaboration.
How to present raw creative ideas in ways clients can actually understand.
How to navigate client politics and identify the real decision-maker in the room.
What it means to keep a project “alive” even after sign-off.
Why junior designers are often the ones who unlock the most unexpected ideas.
How to reframe frustrating feedback into a creative challenge.
And why empathy + curiosity might just be the ultimate creative toolkit.
This is the second episode of Mind the Whitespace, a podcast series from workflow.design, where we explore what really goes into creating great design. Not just moments of genius or big case studies—but the messy, human process that actually makes great work possible.
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Release Date: 30/06/2025, 13:18:57
