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Prose + Comms: Engagement, Unplugged

Prose + Comms: Engagement, Unplugged

Released: 2025-06-04
© 2025 BrightSign
Prose + Comms: Engagement, Unplugged - QR Code
4 Episodes
Audio
Listen on Apple Podcasts
4 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-06-04
© 2025 BrightSign
Most Recent Episode
Is the Traditional Tradeshow Booth Dead? Long Live the Brand Vibe

Is the Traditional Tradeshow Booth Dead? Long Live the Brand Vibe

There’s an element of tradition when it comes to B2B tradeshows – regardless of the specific industry. Employees dress in matching outfits as companies spend big budgets on booth design and swag to capture attendees’ attention. But what value do t
Time: 38:29
There’s an element of tradition when it comes to B2B tradeshows – regardless of the specific industry. Employees dress in matching outfits as companies spend big budgets on booth design and swag to capture attendees’ attention. But what value do these tradeshows really bring? And are companies focusing their time, money, and attention on the right elements? "Chief Vibe Creator" and tradeshow content developer Alesia Hendley joins us to explore the benefit of tradeshows as we know them and where their future lies.
To hear more from Alesia, find her on LinkedIn or check out her website, thesmoothfactor.com.
Episode ID: 1000711170910
GUID: 89b31971-241b-49ae-ac1e-8da466d2643d
Release Date: 04/06/2025, 14:34:28

Description

This is your go-to podcast for all things marketing, branding, and customer experience. We’re bringing you honest and fun conversations with bite-sized insights. Hosted by BrightSign’s CMO Brian Rowley and Head of Integrated Marketing Laura Smith, you’ll hear from industry pros, creatives, and innovators about what’s actually working in today’s evolving, digital-first world. No fluff — just real insights on how brands are connecting with audiences and driving growth. Tune in for fresh ideas, big thinking, and all the tips you need to take your marketing game to the next level.

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