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Insights from Elsewhere

Insights from Elsewhere

Cynthia Portugal
Released: 2025-06-16
© 2025 Insights from Elsewhere
Insights from Elsewhere - QR Code
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1 Episode
Audio
Listen on Apple Podcasts
FreeNew
1 Episode
Audio
Listen on Apple Podcasts
Released: 2025-06-16
© 2025 Insights from Elsewhere
Most Recent Episode
Rosana Martins Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz.

Rosana Martins Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz.

In the first episode of Insights From Elsewhere, Cynthia Portugal talks to Rosana Martins, the Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz. Rosana shares her accidental journey into market research, her extensive exper
Time: 30:56
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In the first episode of Insights From Elsewhere, Cynthia Portugal talks to Rosana Martins, the Global Foundational Consumer Strategy Lead for Emerging Markets at Kraft Heinz.
Rosana shares her accidental journey into market research, her extensive experience with major CPG companies, and the unique challenges of conducting research across diverse emerging markets like Brazil, Mexico, Poland, and Turkey.
She talks about the importance of understanding local nuances, the integration of new technologies, and the potential impact of AI on market research.
Rosana emphasizes the need for customized and multilingual research tools, and her excitement about AI applications in decoding unstructured data and simulating consumer personas.
Hear about Rosana's experiences with new research technologies, the significance of AI in market research, and the importance of adapting global tools to local markets.
Episode ID: 1000713107221
GUID: Buzzsprout-17327505
Release Date: 16/06/2025, 15:00:00

Description

“Insights from Elsewhere,” hosted by Cynthia Portugal, digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways of doing research; smart approaches to technology; and clever ways to influence the people back at global HQ.

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https://feeds.buzzsprout.com/2510766.rss

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