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Performance Marketing Minds

Performance Marketing Minds

Released: 2025-09-21
© Outbrain Direct Response
Performance Marketing Minds - QR Code
3 Episodes
Audio
Listen on Apple Podcasts
3 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-09-21
© Outbrain Direct Response
Most Recent Episode
Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter

Episode 3. Why Trust Means Everything In Performance Marketing with Eric Schechter

Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp. In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scop
Time: 50:37
Join our host Joe Addona in this episode of Performance Marketing Minds featuring Eric Schechter, Co-Founder at GiddyUp.
In this episode, Eric shares his journey that led to founding GiddyUp with a group of buddies and eventually evolving the full scope of the business through the acquisition of Grommet.
They’ll talk about the importance of trust in e-commerce and business leadership, how to leverage storytelling to elevate branding, and identifying the key metrics that drive success in our crazy industry.
So, without further ado, let’s jump into conversation!
Episode ID: 1000727716567
GUID: 57a615a3-0bb1-4938-bf98-56bf133f8804
Release Date: 21/09/2025, 10:51:25

Description

Welcome to Performance Marketing Minds, the podcast for marketers who don't just follow trends, they set them.
In each episode, brought to you by Outbrain Direct Response, we go one-on-one with the sharpest minds in media, marketing, and advertising to break down what’s driving results right now and what’s about to change the game.
From bold strategy to cutting-edge tech, we uncover how today’s most forward-thinking marketers turn attention into action on the open internet. No fluff. Just real talk, real insights, real performance, and industry lessons.
Whether you're in direct response, an affiliate, a search marketer, or somewhere in between, if you're obsessed with outcomes, this one’s for you.
Outbrain Direct Response: Where great performance starts with bold thinking.

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