From $40,000 and a garage to a global fragrance phenomenon — Raquel Bouris, founder of Who Is Elijah, has built one of Australia’s fastest-growing beauty brands by doing things differently.

In this candid, empowering, and hilarious conversation, Raquel opens up about the creative chaos, the brand strategy, and the personal evolution behind her rise. We dive deep into how she hacked the attention economy with radical authenticity, “no-rules” storytelling, and a founder-led brand that’s as emotionally resonant as it is commercially powerful.

In This Episode

From garage start-up to $20M cult brand

Turning personal brand × business brand into a growth flywheel

Authentic UGC, unpaid celebrity fans, and organic virality

Why “community > vanity” is the ultimate growth strategy

The art and commerce crossover that built longevity

Raquel’s story is a blueprint for the modern founder: fearless, transparent, emotionally intelligent — and entirely her own.

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#WhoIsElijah #RaquelBouris #TheSparksJournal #BrandBuilding #FounderStory #Entrepreneurship #AttentionEconomy #WomenInBusiness

Episode ID: 1000733588500

GUID: 69792ca9-d01f-4c29-83ef-8aa5fca587ce

Release Date: 26/10/2025, 20:00:00