When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there. 

If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months. 

In a world that is becoming saturated with AI Caleb believes that a strong personal brand is your greatest business advantage and he is passionate about creating not just likes … but a legacy. 

We chat about: 

🎙️What most content creators and podcasters get wrong 🎙️The secret to retention (even when your videos are over 6hrs long!) 

🎙️How do you find and attract incredible creatives 

🎙️And how do you get people to go from instagram to your long form on Youtube (it’s not what you think) 

You’ll hear: 

0:00 - Who is Caleb Ralston 

0:21 - Why most creators fail 

1:34 - Creator burnout is real 

3:30 - The greatest retention hack 

5:02 - Do THIS to build trust with your audience 

6:22 - Should you post every piece of content? 

9:19 - The two types of creators in this world 

13:23 - The key to getting 690K+ views and 30,000 email addresses from a video 

14:59 - Ask yourself these questions before creating any long form content 

17:20 - How to get people to consume your content 

20:32 - Why most podcast clips underperform 

22:52 - How Caleb promotes his long form content 

24:15 - The new video format Caleb is testing that has ridiculous results! 

29:06 - How to decide where to repurpose your longform 

34:50 - Why you shouldn’t optimise to go viral 

39:05 - What to do if you can’t figure out how to stand out 

41:54 - How to find the best creatives in the world 

49:07 - How to create a high performance culture with contractors 

54:11 - The podcast Caleb keeps coming back too 

 Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep11-caleb-ralston

Find Caleb over on Youtube - https://www.youtube.com/@CalebRalstonInstagram - https://www.instagram.com/calebralston/?hl=enLinkedIn - https://www.linkedin.com/in/calebralston/Watch the Branding Video here - https://www.youtube.com/watch?v=Ch4Sl0POBhU and How to Lead A Creative Team here - https://youtu.be/KThtvMu0bXA?si=fGsPtjLt61dqa6e5 Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Episode ID: 1000736300119

GUID: flightcast:01K9RAYMG9FZ5SA6JA7DZ67HF8

Release Date: 11/11/2025, 18:00:00