The Buffalo Bills offense is desperate for an outside threat, and rookie Keon Coleman was supposed to be the answer. But after a promising Week 1, Coleman's production has fallen off a cliff, leading Steve Smith Sr. to one undeniable conclusion: Keon Coleman is a bust!

In this explosive breakdown, Steve pulls no punches, diving deep into the film to expose the glaring issues in Coleman's game. From his inability to consistently separate, to drops, and a lack of game-changing speed, Steve details exactly why Coleman has not been the deep threat Josh Allen and the Bills offense so desperately need.

Inside the Episode:

*Coleman's Cratering Production:* Steve revisits his early tempered expectations for Coleman after Week 1 and explains why the sophomore's struggles have proven him right. 

*Film Breakdown: What's Going Wrong?* Steve dissects Coleman's routes, releases, and contested catch attempts to pinpoint where the rookie is falling short of NFL demands. 

*Bills Desperate for a WR:* Why the Bills' offense needs an outside receiver/deep threat to truly maximize Josh Allen's arm talent and open up their scheme. 

*Trade Deadline Targets:* NFL Insider James Palmer reveals the names he's hearing as potential trade targets for the Bills at the upcoming deadline. Who could be the impactful addition that saves Buffalo's season? 

WARNING: This is a no-holds-barred take on a struggling WR and a desperate Bills team!

0:00 Keon Coleman 

2:07 Route Tree 

10:35 Bills Offense 

13:40 Film Review

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Episode ID: 1000734476477

GUID: 4e3690db-7935-456c-9e7b-915ff6c0c566

Release Date: 31/10/2025, 17:38:24