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The CX Equation

The CX Equation

Tap CXM
Released: 2025-10-28
The CX Equation - QR Code
FreeNew
2 Episodes
Audio
Listen on Apple Podcasts
FreeNew
2 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-10-28
Most Recent Episode
EP1: Personalisation - The Secret to Customer Value

EP1: Personalisation - The Secret to Customer Value

Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural episode of The CX Equation, hos
Time: 27:32
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Today, personalisation has become a buzzword that’s thrown around frequently in marketing circles. But what does meaningful personalisation really look like, and how can businesses deliver it at scale? In this inaugural episode of The CX Equation, hosts Chantelle Casey and Mark Clydesdale dive deep into the evolution of personalisation and provide actionable insights for businesses looking to move beyond surface-level customisation.
Episode ID: 1000733830739
GUID: 81zn3xw1
Release Date: 28/10/2025, 07:00:00

Description

The CX Equation podcast from Tap CXM discusses what it really takes to deliver great customer experience in complex organisations.
Hosted by industry leaders Chantelle Casey and Mark Clydesdale, each episode is a practical and refreshingly honest conversation with leaders doing the work. Deep-diving into the strategies and technologies transforming CX across all business sectors, from CRM rollouts to loyalty redesigns to workflow overhauls - and everything in between.
Whether you're a CX leader, marketer, or enterprise decision-maker, Tap CXM’s podcast offers practical advice to help you mastering customer experience (CX) in today’s ever-changing, competitive landscape.

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