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Visibility Brief

Visibility Brief

Visibility Brief
Released: 2025-12-03
© 2025 Visibility Brief
Visibility Brief - QR Code
FreeNew
4 Episodes
Audio
Listen on Apple Podcasts
FreeNew
4 Episodes
Audio
Listen on Apple Podcasts
Released: 2025-12-03
© 2025 Visibility Brief
Most Recent Episode
Why AI Personalization Finally Works

Why AI Personalization Finally Works

In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing today and what marketers must do to make sure their b
Time: 16:11
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In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Chief Data Officer Christian Ward to break down one of the most fundamental shifts happening in marketing today and what marketers must do to make sure their brand appears accurately when every result is tailored to the individual.
For years, marketers have chased the promise of personalized experiences, but why did so many approaches fall short, and what makes this wave of AI different?
Today’s AI systems aren’t guessing. They remember customer preferences, understand context, and build a picture of the individual based on what users actually tell them.
The episode breaks down:
Why traditional personalization failed and why AI finally changes the landscapeHow AI memory and context actually workWhy every user now see different resultsWhy location used to be the strongest signal, and how AI is shifting personalization toward deeper understanding of the individual.What brands must do to stay visible
If you’re a marketing leader navigating the shift from guesswork to AI-powered relevance, this episode will help you rethink how personalization works and how your brand shows up in experiences shaped by memory, context, and user intent.
Episode ID: 1000739523738
GUID: d7b5216c-ca2d-411f-8613-7a7fa686d12c
Release Date: 03/12/2025, 14:36:03

Description

Visibility Brief is your bi-weekly guide to brand visibility in the age of AI search. Hosted by Yext SVP of Marketing Rebecca Colwell, each episode breaks down how AI is reshaping discovery, and what CMOs, digital leaders, and transformation executives need to do to stay visible when traditional SEO no longer applies. From shifting consumer behavior to platform disruption, we go beyond the buzz to deliver clear, strategic insights you can use, fast. Featuring expert guests, original research, and real-world advice from the front lines of AI adoption, Visibility Brief helps you understand where brand discovery is headed, and how to lead through the change. New episodes every other week.

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