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Isme Insights

Isme Insights

Released: 2025-10-31
© 2025 Cathy Knight
Isme Insights - QR Code
1 Episode
Audio
Listen on Apple Podcasts
1 Episode
Audio
Listen on Apple Podcasts
Released: 2025-10-31
© 2025 Cathy Knight
Most Recent Episode
Beyond the Hype – Making AI Practical, Purposeful, and Human in Marketing

Beyond the Hype – Making AI Practical, Purposeful, and Human in Marketing

In this episode of Isme Insights, we chat with Chay Watkins, Fractional Marketing Director and Exec MBA with AI student at Cardiff University, about cutting through the noise around artificial intelligence. With over 15 years in marketing across FMCG,
Time: 54:05
In this episode of Isme Insights, we chat with Chay Watkins, Fractional Marketing Director and Exec MBA with AI student at Cardiff University, about cutting through the noise around artificial intelligence.
With over 15 years in marketing across FMCG, food, and drink brands, Chay shares his perspective on what AI really means for marketers — beyond the buzzwords. We explore why he returned to university to study AI, how leaders can adopt it responsibly, and why creativity and critical thinking still matter more than ever.
A must-listen for marketers, leaders, and anyone curious about the future of human creativity in the age of AI.
Episode ID: 1000734384548
GUID: 57ec3af1-fd25-4d7d-a5b7-3d83dec1c1a6
Release Date: 31/10/2025, 07:15:51

Description

Isme Insights – The Podcast
Welcome to Isme Insights, a podcast by Isme People, the B Corp recruitment agency that believes in recruiting with purpose and putting people before profit.
Hosted by Cathy Knight - Founder of Isme People, Isme Insights brings together leaders, marketers, and changemakers to explore the future of work — where purpose, creativity, and performance meet.
Each episode dives into real conversations with business and marketing leaders who are driving positive change, building authentic brands, and rethinking what leadership looks like in a world shaped by technology, culture, and human connection.
From purpose-driven growth to the evolving role of marketing and the rise of AI, we uncover the insights, challenges, and stories that inspire better business — for people and the planet.

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