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She Stepped Away From Her Career to Become the CEO of Her Mother's Care - With Annatova Neches THE TRIPLE SHIFT | Episode 7
What does it look like to leave a corporate career at Adidas and become the full-time CEO of your mother's care — managing a family trust, a caregiver team, rental properties, a doctoral dissertation in Jungian psychology,
Time: 51:06
THE TRIPLE SHIFT | Episode 7
What does it look like to leave a corporate career at Adidas and become the full-time CEO of your mother's care — managing a family trust, a caregiver team, rental properties, a doctoral dissertation in Jungian psychology, and a music career — while insisting on keeping your identity intact?
For Annatova Neches, it looks like a system.
In this episode of The Triple Shift, Annatova walks through what her triple shift — work, life, and care — looks like in practice: how she structured her role as a paid care manager employed by her mother's trust, why physical distance made her a better caregiver, what Jungian psychology taught her about showing up with dignity, and why she now defines success as a quiet afternoon with no emergency texts.
─────────────────────────TIMESTAMPS─────────────────────────00:00 Welcome and Guest Intro00:55 Her Triple Shift Setup03:24 Systems and Boundaries08:03 Keeping Life and Identity09:15 Jungian Lens on Care11:28 Trusting Intuition15:37 Getting Paid via Trust21:15 Leadership and Success Redefined29:46 Future Leadership Vision33:52 What Workplaces Should Do41:01 Album and Creative Therapy43:40 Connect and Closing44:22 Hosts Reflect and Wrap
─────────────────────────WHAT YOU'LL LEARN─────────────────────────
How a family trust can legally employ a family caregiver — and what that model looks likeWhat it means to be the CEO of a caregiving operationWhy distance from a care recipient can be an act of love, not abandonmentHow Jungian psychology deepened her empathy for her mother and herselfHow she released an album and finished a dissertation while caregiving full timeWhat workplaces get wrong — and why acknowledgment is the baseline, not a perkWhy success now looks like a quiet afternoon with no emergency texts─────────────────────────ABOUT ANNATOVA NECHES─────────────────────────Artist, musician & PhD candidate in Jungian psychology. Former creative services project manager at Adidas. Full-time care manager for her mother Terry (Alzheimer's) since January 2022, employed by the family trust as co-trustee and fiduciary.
Website: annatova-neches.squarespace.comInstagram: @annatovanechesFacebook: facebook.com/annatovaLinkedIn: linkedin.com/in/annatova-nechesPantheon (latest album): open.spotify.com/album/4rrqz8AdQx1jmL3rbGDQqI
─────────────────────────FOR HR LEADERS─────────────────────────
Acknowledge it first. Caregiving is still invisible in most workplaces — and that silence is a retention risk.Caregiving seasons are long. Employees need sustained support, not just a week of compassionate leave.Read career gaps as leadership development — not absence. Project management, crisis response, team coordination: these skills are directly transferable.Don't conflate care manager with home health aide. The scope is vastly underestimated.Performance continuity is the business case. An unacknowledged caregiving load puts performance, retention, and engagement at risk.─────────────────────────YOUR HOSTS─────────────────────────Lauren Yankoff — Founder, The Empowered Exec. Creator of Lead.Live.Care. for working caregivers.
Lauren@theempoweredexec.comtheempoweredexec.com
Denise Brown — Founder, Caring Our Way. Nationally recognized caregiving expert and author.
Denise@caringourway.comcaringourway.com
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Release Date: 15/05/2026, 11:00:00
