Most Recent Episode
10: Luxury Menswear: Market Trends, Consumer Behaviour & Modern Masculinity Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth.
In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and sustained.
I sit down with David Aquilina
Time: 28:32
Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth.
In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and sustained.
I sit down with David Aquilina — former buyer at Harrods and Harvey Nichols and now founder of Aqua Consultancy — to explore how modern men’s luxury brands are evaluated inside global retail, and how those principles now inform his work advising menswear brands on strategy, positioning, and growth.
Drawing on two decades across luxury buying, department stores, and brand advisory, David unpacks how sell-through operates as a structural indicator in luxury retail, how positioning and pricing architecture reveal brand maturity, and why disciplined commercial strategy remains inseparable from desirability.
We also examine how streetwear reshaped the profit architecture of luxury menswear, and how Gen Z is redefining masculinity, expanding category openness, and influencing the future of luxury fashion.
Inside this episode:
How sell-through signals brand health beyond surface momentumWhat buyers assess when determining whether a menswear brand earns its spaceThe structural shift streetwear created inside luxury retailHow Gen Z is widening opportunity across men’s fashion and luxury growthWhy sustainable brand expansion requires clarity in positioning and pricing
For professionals working across luxury fashion, buying, merchandising, brand strategy, or retail leadership, this conversation offers a sharper understanding of how men’s luxury brands are built, evaluated, and scaled in today’s market.
LINKS:
Aqua Consultancy
www.luxeconsumeriq.com
www.luxeconsumeriq.com/newsletter
https://www.instagram.com/luxeconsumeriq/
https://www.youtube.com/@luxeconsumeriq
GUID: 11e6678f-dd4b-4bfa-9940-896929a220b6
Release Date: 02/03/2026, 16:00:00
