Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.
I’m no fan of TikTok (never downloaded) or short-form content, being an old(ish) person 😆 But Alex’s Instagram content got me interested and, knowing some content creators on other platforms, it’s extremely interesting to find out the other side of the shiny new toy, the work that goes into people becoming the online persona that everyone sees. I recommend this to anyone who is curious as to how these people blow up on socials and how they got there