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AI-Powered RevOps

Sandy Robinson

Released: 2026-03-30

Free New

10 Episodes

Audio

Free New

10 Episodes

Audio

Released: 2026-03-30

#79 in Top Podcasts > Business > Marketing

Most Recent Episode

How Hassan Irshad Uses Claude to Drive Real AI-Powered RevOps ROI

Show Notes: In this episode of AI-Powered RevOps, Sandy Robinson sits down with Hassan Irshad, Head of RevOps at Unify and founder of Revfinity, to talk about how RevOps teams can actually use Claude in the real world. This conversation goes beyond A

Time: 47:13

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Show Notes:

In this episode of AI-Powered RevOps, Sandy Robinson sits down with Hassan Irshad, Head of RevOps at Unify and founder of Revfinity, to talk about how RevOps teams can actually use Claude in the real world.

This conversation goes beyond AI hype and into practical application: win-loss analysis, closed-lost review, meeting prep, forecasting, pipeline inspection, and using AI to free up time for more strategic work. Sandy and Hassan also dig into a critical truth for RevOps teams: AI only works as well as the data, process, and context underneath it.

If you’re a RevOps leader, GTM operator, sales ops pro, Salesforce admin, or GTM engineer trying to figure out where AI fits, this episode is packed with actionable ideas you can use right now.

Chapters:

00:28 – Intro to Hassan Irshad

01:16 – Hassan’s RevOps background

02:49 – Fun fact: DJing house music

04:06 – What pulled Hassan into AI

06:25 – Why Claude clicked for RevOps

09:13 – Real use cases: win-loss and closed-lost analysis

11:46 – Conversational intelligence, Attention, and MCP

13:41 – Why context and guardrails matter

17:04 – “AI layered on trash is just beautiful looking trash”

20:02 – What AI-powered RevOps actually means

22:41 – Daily workflow automation and prioritization

23:47 – Meeting prep agents and proving ROI

28:45 – Where companies overcomplicate AI adoption

30:51 – Using Claude as a thought partner

32:18 – Using Claude for board-level presentations

34:12 – Biggest mistakes in operationalizing AI

37:40 – How AI will change the RevOps role

42:06 – Advice for teams getting started

43:25 – Rapid fire: where to start, ROI, and replacement fears

45:24 – Final takeaway: start small and iterate

What you’ll hear in this episode:

- Why RevOps is uniquely positioned to lead AI across GTM

- How Hassan is using Claude for practical RevOps workflows

- Why context from CRM, Slack, and conversational intelligence matters

- How to measure AI ROI in time saved and dollars created

- Why strong foundations still matter more than ever

- What the RevOps role may look like over the next 12–24 months

About the guest:

Hassan Irshad is Head of RevOps at Unify and founder of Revfinity. He has spent nearly a decade building revenue operations across high-growth companies, with prior leadership roles including FundraiseUp, Zipco, and ADP.

Links & Resources

Hassan on LinkedIn: https://www.linkedin.com/in/hassan-irshad-5b0a6840/

Hassan's SoundCloud: https://on.soundcloud.com/29zjVRRdgoDHM8T2zf

Keywords: RevOps, Revenue Operations, AI in RevOps, Claude, Anthropic, Salesforce, GTM strategy, GTM engineering, sales operations, conversational intelligence, forecasting, pipeline inspection, AI adoption, revenue leadership, MarketingOps, Marketing Operations, AI in Marketing, AI-Driven, AI-Powered, GTMOps, SalesOps, Revenue Operations, AI-Notetaker, ChatGPT

Sandy: https://www.linkedin.com/in/sandyrobinson/

Website: www.SandyElevates.com

www.AI-PoweredRevOps.com

AI-Powered RevOps is a Sandy Elevates production.

Episode ID: 1000758204456

GUID: d241f865-d00a-402b-835e-c4dac742aa59

Release Date: 30/03/2026, 13:00:00

Description

AI-Powered RevOps is where real talk meets real-world execution in an AI-powered world. Host Sandy Robinson sits down with operators, enablement leaders, GTM owners, and vendors to unpack what’s actually working (and what isn’t) when it comes to building an AI-powered revenue engine, without losing your mind in the process.

On this show, you’ll hear:

• How teams are really using AI in RevOps and enablement

• Experiments, playbooks, and the messy lessons learned along the way

• Alignment, change management, and leadership in the middle of constant change

• Success stories, major flops, and unapologetic hot takes

• Deep dives on tools and workflows from practitioners, vendors, and operators in the trenches

• Every episode closes with 5 rapid-fire questions pulled from what everyone is asking in RevOps right now

No BS and no scripts. Just candid conversations designed to leave you with ideas to try tomorrow, solutions to nagging problems, insights on tools, and guidance on how to keep your revenue engine (and your sanity)running. Expect a few laughs, plenty of honesty, and seriously actionable ideas.

Sandy Robinson has spent over 20 years leading Revenue Operations and Enablement in SaaS and other industries, in small startups, growing scale-ups, and mature or even public companies. From building sales operations foundations and leading cross-functional GTM teams, to designing revenue engines built for scale and aligning marketing, sales, and customer success around the full customer journey. Her focus has always been on turning messy, real-world challenges into practical playbooks, empowering teams through training and change management, and challenging the status quo when it gets in the way of growth. A few years ago, she completed her Master’s degree in Education in Training and Development. Sandy wanted to do this podcast because she is in student mode, and she wanted to share her learnings with others. She has always had a passion for continuous learning, and now that focus is on AI in RevOps.

If you’re ready for clarity, a few laughs, and a steady stream of actionable ideas, hit follow on AI-Powered RevOps and queue up the first episode.

AI-Powered RevOps is a Sandy Elevates production.

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